New types of advertising channels and devices

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Content
New functionality
The main changes within the release are an increase in the number of advertising channel types from 4 to 9, and clarified device types: mobile devices were divided into smartphones and tablets, and stationary devices were renamed PCs.

New functionality
Now you can more accurately determine the source of the bahrain phone numbers transition. We have identified 9 types: display, paid, affiliate, social, email, organic, direct, internal, referral.
The advert channel has been renamed to paid in all reports, ad campaign settings, and segments. The Mobile device type has been renamed to Smartphone in all reports and segments.
There are now not two types of devices (mobile, stationary), but three (smartphones, tablets, PCs).
The ymclid tag has been added, which is automatically transmitted when clicking on a product on the Yandex.Market platform.
Now the Aport platform is identified as a paid advertising channel type, not organic, as it was before.
The algorithms for determining transitions from search engines have been improved. This will increase the accuracy of determining transition sources.
For more information on how to set up advertising channel types, reports, and segments, read the help center .