Offer Progressive Discounts or Bonuses Using Numbers

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Another effective use of numbers in advertising is to offer tiered or progressive discounts and bonuses. This approach not only provides incentives for immediate purchases but also motivates consumers to spend more in order to unlock higher rewards or discounts.

Expert Tip: Use a number list to display different levels of rewards or discounts based on consumer behavior:

"Save 10% when you spend $50, 20% when you spend $100, and 30% when you spend $150!"

"Buy 2, Get 1 Free – Limited Time Only!"

"Earn 100 loyalty points with your first purchase, 200 points for your second!"

By creating a tiered offer, consumers are incentivized to take mortgage brokers email database action sooner or invest more in your brand, seeing clear value through the use of numbers.

15. Make Use of "Exact" Numbers for Added Credibility
Sometimes, an exact number can be more powerful than a rounded or generalized figure. Exact numbers evoke a sense of accuracy and reliability, which can build trust with consumers. The precision of the figure makes it seem more like a verified fact rather than an approximation or marketing gimmick.

Expert Tip: Use precise figures when they’re backed by data. For instance:

"We’ve helped over 1,247 businesses increase their revenue by 15%."

"Join 1,000+ satisfied customers who’ve made the switch today."

"Our app has a 98.6% user retention rate."

Exact numbers give the impression of transparency and data-driven results, which can be more convincing for customers looking for hard evidence before making a decision.