In this article, we will explore the limitations of Supermetrics and explain why Ranktracker is the best option for complete SEO management.
See our Supermetrics analysis here .
What is supermetrics?
data collection and reporting, particularly for digital marketing performance. Here's a rundown of its key features:
Data integration
Supermetrics integrates with over 150 marketing platforms, board members email lists allowing users to pull data into spreadsheets and analytics tools. While useful for general marketing data, it lacks SEO-specific insights such as keyword tracking, backlink monitoring, and SERP analysis.
Automated Reports
Users can schedule data updates and automate report delivery. While this is handy, it lacks the SEO-focused insights and detailed customization options available in Ranktracker.
Customizable dashboards
Supermetrics allows users to create custom dashboards in Google Sheets, Excel, and BI tools. However, it doesn't provide SEO-specific dashboards, such as keyword performance or competitor tracking, which Ranktracker does.
Data transformation
The platform includes basic data cleansing and transformation tools, which help ensure data consistency. While useful, it does not support SEO-focused metrics necessary for a comprehensive SEO strategy.
Scalability
Supermetrics is targeted at businesses of all sizes, making it a flexible option for data reporting. However, it focuses on general marketing data rather than SEO-specific tools, which limits its usefulness for advanced SEO needs.