According to research by TNS Central Asia

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, the total volume of advertising expenses across all media in 2009 fell by 23.3% compared to 2008, and in 2011 there was a sharp rise of 16% more than the 2010 figure. Such a rise indicates that the advertising market is also reviving after a small crisis decline, and growth is also predicted for 2012.

Any type of advertising in the media – print, television or radio conduit cn cell phone number list advertising – uses various psychological techniques to attract the attention of a potential consumer. The generally accepted model of advertising perception is considered to be the AIDMA model, which implies the following chain “Attention-Interest-Desire-Motive-Action”.

Mechanisms of advertising impact:
Information method. Advertising provides information about a product or goods, tries to influence beliefs. Such advertising explains what the product is intended for and describes its properties. The most common method used is an appeal or advice method - to save money or get a better service or goods, thereby motivating certain actions.

Emotional Method. Influencing emotions is often the best way to influence behavior. Many advertising posters appeal to our love for friends, family, good times and the feelings associated with them. Advertising appeals to us and asks: to prove our love to them by buying a product for our loved ones. When advertising is associated with entertainment and fun - this is also an emotional method.

One of the effective methods of advertising influence is "self-actualization". Self-actualization encourages a person to develop personal potential, a sense of his own uniqueness or the uniqueness of a new thing.

Patriotic method. Love for the motherland, patriotism, a call for national pride - such appeals often appear in advertising during the Olympic Games.