International franchisors are in no hurry
Posted: Wed Apr 23, 2025 4:38 am
If we consider the types of franchising in Kazakhstan, then the distribution/trade franchising is most represented in the country, while in Western countries the share of the business format is traditionally higher than the share of the trade one. Another feature of the franchising market in Kazakhstan is sublicensing.
to work in Kazakhstan directly. There are very few direct kazakhstan cell phone number list classical relations: franchisor - franchisee. International franchisors prefer to work in Kazakhstan through their Russian or Turkish master franchisees (subfranchisors), Kazakhstani companies, in turn, act as subfranchisees (sublicensees). There are many reasons for this situation in the sector. Perhaps the same language mentality of local consumers with Russian ones (a foreign franchise does not require adaptation), insufficient population density and sales market, inactivity of local entrepreneurs in the international franchising market, etc.
Another feature of the franchising market in the country can be noted. There are very few cases of intra-country migration of franchising. There is no connection between large businesses and small businesses. Large companies prefer the branch form of regional development, but not the franchising system. Both corporate and state franchising are very common in the world.
The figure below shows that there was a sharp increase in local franchise systems in 2010, indicating that activity in this sector is growing.
to work in Kazakhstan directly. There are very few direct kazakhstan cell phone number list classical relations: franchisor - franchisee. International franchisors prefer to work in Kazakhstan through their Russian or Turkish master franchisees (subfranchisors), Kazakhstani companies, in turn, act as subfranchisees (sublicensees). There are many reasons for this situation in the sector. Perhaps the same language mentality of local consumers with Russian ones (a foreign franchise does not require adaptation), insufficient population density and sales market, inactivity of local entrepreneurs in the international franchising market, etc.
Another feature of the franchising market in the country can be noted. There are very few cases of intra-country migration of franchising. There is no connection between large businesses and small businesses. Large companies prefer the branch form of regional development, but not the franchising system. Both corporate and state franchising are very common in the world.
The figure below shows that there was a sharp increase in local franchise systems in 2010, indicating that activity in this sector is growing.