Growth Hacking – Part 2
Posted: Tue Apr 22, 2025 10:34 am
And here we are again talking about Growth Hacking. But first, let's do a quick review...
Previously on…the k marketing:
Growth Hacking is first and foremost a question of mindset
Skills are essential, both vertical and horizontal ( see T - profile )
To achieve growth you need to know the business and to do that you need data
Companies can have different objectives: the funnel helps us understand where the problems are
There are some fundamental metrics that help us keep track of the situation
If you want to learn more about these topics, read Growth Hacking – Part 1. I’m sure you’ll find some useful insights to understand this fantastic topic.
Now that, as the English say, we are on the same page , we can continue. Ready, steady, GOOOO!
One Metric That Matters
Business metrics can be endless with respect country email list to the objectives set. Unraveling this sea of indicators can be complex.
What should guide us is understanding the main problem and focusing on its resolution.
When choosing the metric that will become our North Star we must keep in mind the following characteristics:
It must allow comparison between scenarios (time, competitors, types of users, ...)
It must be understandable in order to be a subject of discussion .
Represents a ratio or rate for greater interpretability
It must impact a behavior to avoid being ignored
This metric will allow us to monitor the situation but, above all, to identify improvements with respect to the “ experiments ” that are carried out.
Previously on…the k marketing:
Growth Hacking is first and foremost a question of mindset
Skills are essential, both vertical and horizontal ( see T - profile )
To achieve growth you need to know the business and to do that you need data
Companies can have different objectives: the funnel helps us understand where the problems are
There are some fundamental metrics that help us keep track of the situation
If you want to learn more about these topics, read Growth Hacking – Part 1. I’m sure you’ll find some useful insights to understand this fantastic topic.
Now that, as the English say, we are on the same page , we can continue. Ready, steady, GOOOO!
One Metric That Matters
Business metrics can be endless with respect country email list to the objectives set. Unraveling this sea of indicators can be complex.
What should guide us is understanding the main problem and focusing on its resolution.
When choosing the metric that will become our North Star we must keep in mind the following characteristics:
It must allow comparison between scenarios (time, competitors, types of users, ...)
It must be understandable in order to be a subject of discussion .
Represents a ratio or rate for greater interpretability
It must impact a behavior to avoid being ignored
This metric will allow us to monitor the situation but, above all, to identify improvements with respect to the “ experiments ” that are carried out.