7 tools – content marketing with HubSpot
Posted: Tue Apr 22, 2025 4:59 am
This year, I installed an irrigation system in my garden. The last few summers have been so hot that my carefully nurtured plants often died. But this year, we still had tomatoes and nasturtiums until late October. Why am I telling you this? Because, despite to-do lists and plans, some of the many small everyday tasks just get lost at the end of the day. And that's why it's great to have tools that do the work for you. So, my tomatoes are symbolically my content, and the irrigation system is my HubSpot, which supports the entire vegetable endeavor. In this blog post, I'll explain how you can use HubSpot effectively for your content marketing.
HubSpot's content tools
HubSpot offers several content marketing tools that make creating and managing content much easier. Once you've created content in the form of videos or podcasts, Slideshares, infographics, e-books, white papers, and blog posts, you want to distribute them as easily and as automatically as possible. If you'd like to get started with content marketing and know how to proceed, read our blog article " 6 Easy Steps for B2B Content Marketing . "
1. Workflows in HubSpot
This is possible, for example, with the workflow tool. This allows you to do exactly what an irrigation system does for you. Simply set a timer, and from then on, everything runs automatically. If a specific, predefined trigger is triggered by a new contact, for example, a series of specific emails can be sent to that contact, or a message can be automatically sent within your team. Or the contact can be added to a specific email list. All things that make your everyday life much easier and content marketing child's play.
Book a free HubSpot demo now
2. Blogging with HubSpot
With HubSpot Composer, you can easily create blog posts that you can edit like a text editor. Graphics and photos can be easily added. The draft mode also offers the option to collaborate on an article as a team and comment on text. Links to other articles or URLs can be easily inserted. You can also work directly in WYSIWYG mode. It's incredibly easy. The ability to customize the URL, enter the meta description , and assign HubSpot's internal clusters in the tool is very important for online marketing and search engine optimization.
3. Content cluster with HubSpot
To help you maintain a better overview of your content and the keywords used, HubSpot offers Topic Clusters. These allow you to group related articles, all of which rank for a keyword family, into a so-called cluster. All articles or pages are linked to the pillar page, the main page for that topic, thus connecting them. Content linking in clusters is particularly important for SEO. Search engines recognize the relevance of a topic based on the diverse, related articles, which improves rankings. You can read more about this topic in the blog post " Improve Your Ranking with HubSpot SEO . "
4. Pillar Pages in HubSpot
In content clusters, topics that all revolve around a keyword family are held together by a so-called pillar page. The purpose of the pillar page is to present the various topics clearly and provide a brief overview of everything, allowing readers to delve deeper into other articles and topics from there.
5. Social Media with HubSpot
HubSpot's social media tool allows you to create and plan social media posts for different channels and multiple accounts. Twitter, LinkedIn , Instagram and Facebook can be used, but unfortunately not Pinterest . If you are short on time, you can simply schedule automatic publications. This way, for example, each blog post is automatically published on the selected channels. There is no individualized text that then appears in the post; instead, the H1 is used automatically. If you set up the posts manually, you have a variety of options, such as assigning a campaign, writing individual text or adjusting the publication time to the buyer persona. Once you have determined the best publication times for the various channels, you can enter them and refer to them again and again. It is also practical that you can plan posts well in advance, but no more than 15 at a time. Posts can also be easily cloned so that they can be posted again later. This can be clearly viewed in a calendar.
6. Emailing with HubSpot
Another way to distribute content with HubSpot is via email. Similar to the social media tool, you can create content, such as a blog post, in advance and schedule it for a later publication period. You can create different bolivia phone number data recipient lists so that targeted emails can be sent to different buyer personas.
7. Call to Action in HubSpot
If you have various content offerings, such as an e-book or a white paper, that you want to make available for download, you can link these contents in HubSpot using a call-to-action (CTA). Calls to action can be designed flexibly and easily adapted to your needs. You can then place a call-to-action in various places on your website, be it in a blog article, on a pillar page, or in an email.
Content marketing
There are many options for content offerings for your online marketing. Define your buyer persona precisely and find out which channels and when they search for content. The content must be interesting and, above all, helpful for your buyer persona.
HubSpot's content tools
HubSpot offers several content marketing tools that make creating and managing content much easier. Once you've created content in the form of videos or podcasts, Slideshares, infographics, e-books, white papers, and blog posts, you want to distribute them as easily and as automatically as possible. If you'd like to get started with content marketing and know how to proceed, read our blog article " 6 Easy Steps for B2B Content Marketing . "
1. Workflows in HubSpot
This is possible, for example, with the workflow tool. This allows you to do exactly what an irrigation system does for you. Simply set a timer, and from then on, everything runs automatically. If a specific, predefined trigger is triggered by a new contact, for example, a series of specific emails can be sent to that contact, or a message can be automatically sent within your team. Or the contact can be added to a specific email list. All things that make your everyday life much easier and content marketing child's play.
Book a free HubSpot demo now
2. Blogging with HubSpot
With HubSpot Composer, you can easily create blog posts that you can edit like a text editor. Graphics and photos can be easily added. The draft mode also offers the option to collaborate on an article as a team and comment on text. Links to other articles or URLs can be easily inserted. You can also work directly in WYSIWYG mode. It's incredibly easy. The ability to customize the URL, enter the meta description , and assign HubSpot's internal clusters in the tool is very important for online marketing and search engine optimization.
3. Content cluster with HubSpot
To help you maintain a better overview of your content and the keywords used, HubSpot offers Topic Clusters. These allow you to group related articles, all of which rank for a keyword family, into a so-called cluster. All articles or pages are linked to the pillar page, the main page for that topic, thus connecting them. Content linking in clusters is particularly important for SEO. Search engines recognize the relevance of a topic based on the diverse, related articles, which improves rankings. You can read more about this topic in the blog post " Improve Your Ranking with HubSpot SEO . "
4. Pillar Pages in HubSpot
In content clusters, topics that all revolve around a keyword family are held together by a so-called pillar page. The purpose of the pillar page is to present the various topics clearly and provide a brief overview of everything, allowing readers to delve deeper into other articles and topics from there.
5. Social Media with HubSpot
HubSpot's social media tool allows you to create and plan social media posts for different channels and multiple accounts. Twitter, LinkedIn , Instagram and Facebook can be used, but unfortunately not Pinterest . If you are short on time, you can simply schedule automatic publications. This way, for example, each blog post is automatically published on the selected channels. There is no individualized text that then appears in the post; instead, the H1 is used automatically. If you set up the posts manually, you have a variety of options, such as assigning a campaign, writing individual text or adjusting the publication time to the buyer persona. Once you have determined the best publication times for the various channels, you can enter them and refer to them again and again. It is also practical that you can plan posts well in advance, but no more than 15 at a time. Posts can also be easily cloned so that they can be posted again later. This can be clearly viewed in a calendar.
6. Emailing with HubSpot
Another way to distribute content with HubSpot is via email. Similar to the social media tool, you can create content, such as a blog post, in advance and schedule it for a later publication period. You can create different bolivia phone number data recipient lists so that targeted emails can be sent to different buyer personas.
7. Call to Action in HubSpot
If you have various content offerings, such as an e-book or a white paper, that you want to make available for download, you can link these contents in HubSpot using a call-to-action (CTA). Calls to action can be designed flexibly and easily adapted to your needs. You can then place a call-to-action in various places on your website, be it in a blog article, on a pillar page, or in an email.
Content marketing
There are many options for content offerings for your online marketing. Define your buyer persona precisely and find out which channels and when they search for content. The content must be interesting and, above all, helpful for your buyer persona.