Final Thoughts: Using Keyword Research to

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Final Thoughts: Using Keyword Research to Understand Your Audience and Craft Your Content
Keyword research is a great place to start when you’re looking to create standout content and drive more traffic to your blog—but it can’t be your stopping place.

Doing smart keyword research will tell you a lot about the general public, but you need to work hard and develop a strong understanding of who your target audience really is.

Who are you trying to attract to your blog, and what are they interested in? If you’ve picked a blog niche that you’re personally interested in, you probably have a good idea of the things your audience is searching for.

If you have a solid handle on your intended audience, your keyword research will gravitate towards the things that will get their attention. Now, let’s talk about using that keyword research to craft transformational blog content.

In my ultimate guide about how to write a blog post, I outline an extremely important concept in blogging. When it comes to creating content, you need to find something that you’re (1) personally interested in and (2) your audience wants to read about.

How to Write a Blog Post and Find Relevant Content for Your Readers
When you’re doing your keyword research, keep that important element in mind.
If you don’t want to write about a topic and the keywords won’t resonate with your audience, it really doesn’t matter how popular the terms may be. There are better options for ideas to write about on your blog—and you’ll learn a lot more about whether a topic is right for you during the process of writing a blog post outline to test the waters.

If I had to sum up my thoughts on keyword research it would be this:
Keyword research gives you a great foundation for understanding the content your blog needs to have.

"Keyword research gives you a smart foundation for understanding the content afghanistan phone number library blog needs to have. But, it's not everything."
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In simple terms, keyword research shows you what people want to know. That’s a perfect place to start.

But your work doesn’t begin and end with keyword research.

Next comes the hard work of actually creating transformational content.
Don’t spend too much of your time searching for your keywords.

Find what feels like the right keywords for attracting your ideal audience today, and then create the best content you possibly can—for matching the search intent of that keyword phrase.

Your audience (or lack thereof) will soon tell you whether or not it was a smart keyword phrase to pursue.

Here’s my parting advice:

Strive to go beyond surface information
Find new ways of talking about common topics (like compiling this roundup of honest Bluehost reviews rather than simply crafting my own review to send out into the ether)
Search for interesting ways to tackle your audience’s biggest problems
Find creative topics that people want to read about but other blogs aren’t delivering