Your holiday email should be simple, easy to understand, and engaging. The best way to capture this is through your design.
A cluttered, hard-to-read email will turn people off, while a warm, welcoming greeting will have the best effect.
such as snowflakes or warm colors. You’ll also want to include black space between messages and images so readers have time to process what you’re trying to say.
E – Automatic Emails
As you may know, automation can perform repetitive tasks on a pre-set schedule and send timely, relevant messages based on customer actions.
With this in mind, you’ll want to automate most, if not all, of your campaigns. Consider using automation for welcome emails , cart abandonment reminders, Black Friday emails, or even a thank you email after a purchase to keep everything running smoothly.
Automation eliminates a once-tedious step from your holiday email campaigns, meaning you have las vegas email list more time to focus on results and making sure everything runs smoothly.
F – Frequency
Sending emails with the right frequency is very important to ensure that people interact with your brand.
Too many emails can overwhelm subscribers and make them click “unsubscribe.” On the other hand, not sending enough can make them forget about your brand before they’ve even made a purchase.
Neither situation is ideal, so it’s up to you to find the optimal solution.
For example, you could start by sending 1-2 emails a week, so you can see how people react. One thing to mention is that sending multiple emails a day should happen rarely. In this case, only during peak periods, like Black Friday .