The ideal bounce rate for email marketing should be less than 2% . If your bounce rate is above this, it could be a sign that you have stale or invalid email addresses on your list. A high bounce rate can negatively impact your sender reputation and deliverability, which is why it is crucial to maintain list hygiene and regularly monitor bounce rates.
Q4: What happens if I don't manage my bounce rates effectively?
Failure to manage bounce rates can lead to major problems, including a damaged sender reputation and reduced inbox placement. When email providers detect high bounce rates, they may mark your emails as spam or block them altogether. This can lead to poor engagement, low open rates, and reduced effectiveness of your email marketing campaigns.
Also Read: What is a Good Open Rate for Emails?
Q5: How can I know if my email has been marked as spam or has been permanently bounced?
When an email is marked as spam, the recipient's email server may return a message jewelers email list indicating that the email was rejected because it was considered spam. Hard bounce will generate a message such as "domain not found" or "recipient address rejected". Spam notifications are often associated with poor sender reputation, while hard bounces are linked to invalid email addresses or non-existent domains.
Q6: Should I remove an email address after just one soft bounce?
Not immediately. Soft bounces are often caused by temporary issues, such as a full mailbox or server downtime. You should allow the email provider to retry sending the message (usually within a 72-hour period). If the email address continues to soft bounce after multiple attempts, it is time to consider removing it from the list. Monitoring bounce patterns is critical to making this decision.
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