A well-designed popup isn’t just about the message, it’s also about how you present it. Effective images, animations, and branding can significantly improve engagement and conversions.
How to make your popups visually appealing:
Animated pop-ups (e.g. fading, scrolling, or bouncing) capture attention without being too intrusive.
Adding GIFs or subtle motion effects can make your popups more dynamic and interactive.
Example: A Women's Day mobile pop-up with a subtle, sparkling animation can make your message pop.
A strong brand for women's day:
Incorporate inspiring visuals, such as icons of strong women, symbols of equality, or illustrations of diverse female figures.
Use a bold, modern font that conveys confidence and energy.
To maintain the consistency of the campaign, stick to the colors of Women's Day, such as purple (justice and dignity), green (hope) and white (purity).
Example: A popup with a purple background, bold fonts, and an image of a diverse group electrical contractors email list of celebrating women can create an emotional connection.
Balance between eye-catching design and simplicity:
Avoid clutter: focus on one key message and one CTA (call to action).
To make your CTA button stand out, use contrasting colors.
Example: A button that says “Claim Your Women’s Day Discount” in bright yellow or orange on a purple background will naturally attract attention.
Common Mistakes to Avoid in Website Popups
While pop-ups can be a powerful marketing tool, they can also backfire if not used strategically. Here are some common mistakes that could hurt your engagement and conversions, and how to avoid them.
1. Using too many pop-ups (pop-up overload)
Bombarding visitors with multiple popups on a single page can be overwhelming and intrusive.
Instead of showing popups every few seconds, prioritize the most important ones (for example, a discount popup for first-time visitors or an exit popup for abandoned carts).