Informational popup example
Posted: Sun Apr 20, 2025 6:58 am
exit intent popup results
Now that you’ve seen how exit-intent popups work, let’s see how you can make them work for your brand.
First, let's start with the things you should avoid at all costs when using exit intent technology.
Get Out of Popup Errors to Avoid at All Costs
Asking for a lot of information
When a user lands on your website, clicks through, and is preparing to leave, showing a popup with a bunch direct mail marketing for personal injury email list of fields isn't ideal. They're already ready to leave your site, which will likely push them out more quickly.
In this example from Neil Patel, it only asks for the website URL, nothing else.
The purpose of an exit intent popup is to attract and convert. So the simpler the conversion (signup) process, the better. This is also a proven fact: studies show that you can increase conversions by 120%+ by using fewer fields in exit popups.
Being smart with a non-existent “X”
We get it: Brands want their exit popups to deliver results. But that shouldn’t mean using shady methods to make it happen. You don’t want to create bad blood and burn bridges for the sake of your strategy.
Popup example
That said, don't make it difficult for users to exit the exit popup. The "x" should be easy to see and click. User experience is important to both Google and users. So don't damage your trust and rankings by trying to force visitors to convert.
It just won’t work. Studies show that just a moderate increase in customer experience increases your revenue .
Now that you’ve seen how exit-intent popups work, let’s see how you can make them work for your brand.
First, let's start with the things you should avoid at all costs when using exit intent technology.
Get Out of Popup Errors to Avoid at All Costs
Asking for a lot of information
When a user lands on your website, clicks through, and is preparing to leave, showing a popup with a bunch direct mail marketing for personal injury email list of fields isn't ideal. They're already ready to leave your site, which will likely push them out more quickly.
In this example from Neil Patel, it only asks for the website URL, nothing else.
The purpose of an exit intent popup is to attract and convert. So the simpler the conversion (signup) process, the better. This is also a proven fact: studies show that you can increase conversions by 120%+ by using fewer fields in exit popups.
Being smart with a non-existent “X”
We get it: Brands want their exit popups to deliver results. But that shouldn’t mean using shady methods to make it happen. You don’t want to create bad blood and burn bridges for the sake of your strategy.
Popup example
That said, don't make it difficult for users to exit the exit popup. The "x" should be easy to see and click. User experience is important to both Google and users. So don't damage your trust and rankings by trying to force visitors to convert.
It just won’t work. Studies show that just a moderate increase in customer experience increases your revenue .