How it helps deliverability
Posted: Sun Apr 20, 2025 6:40 am
How it helps deliverability: Like SPF, DKIM builds trust. It's essentially a certificate of authenticity for your emails. Valid DKIM signatures show that the email is legitimate and hasn't been spoofed mid-transit.
DMARC (Domain-based Message Authentication, Reporting & Conformance): DMARC bridges SPF and DKIM and adds an additional layer of policy. With DMARC, you publish a policy that tells recipients what to do if an email fails SPF/DKIM checks (for example, quarantine or reject it). It also provides a reporting mechanism so you can get feedback on who is sending emails claiming to be from your domain. Essentially, DMARC says, “If an email is not authenticated by SPF and/or DKIM and does not align with my domain, then take action X (for example, send it to spam).”
DMARC prevents spammers from abusing your domain by specifying that unauthenticated email should be discarded or flagged. This protects your brand from phishing and ensures that only properly authenticated emails make it into inboxes. Additionally, mailbox providers are increasingly requiring DMARC for sending domains because it is a sign of a responsible sender. By implementing DMARC (with a policy to reject or quarantine errors), you show ISPs that you take email integrity seriously, which can have a positive impact on your reputation. Additionally, the DMARC reports you receive help monitor your authentication status and spot any abuse of your domain. Overall, SPF, DKIM, and DMARC work in tandem to legitimize your emails and are critical to good deliverability today.
You may need help from your IT team or documentation from your email service provider to set them up, but automotive mailing list it is usually a one-time setup in your DNS and email platform. Once you have them in place, you will immediately benefit from them. Many email marketing platforms will show you if you have these missing records; make it a priority to fix them. Remember, authenticated emails are much more likely to make it into the inbox because providers can trust their origin
2. Maintain a clean, permission-based email list (list hygiene)
Another important deliverability booster is keeping your email list healthy. This starts with how you build your list and continues with how you maintain it over time. Here are the key practices:
Use confirmed opt-in (double opt-in) whenever possible: This means that when someone signs up for your emails, you send them a confirmation email asking them to click on a link to verify. Confirmed opt-in ensures that the address is valid and that the person actually wants to sign up (they took an extra step). This prevents typos and false signups from contaminating your list. It also immediately engages the new subscriber: a welcome message right after they sign up gets them used to seeing your emails.
DMARC (Domain-based Message Authentication, Reporting & Conformance): DMARC bridges SPF and DKIM and adds an additional layer of policy. With DMARC, you publish a policy that tells recipients what to do if an email fails SPF/DKIM checks (for example, quarantine or reject it). It also provides a reporting mechanism so you can get feedback on who is sending emails claiming to be from your domain. Essentially, DMARC says, “If an email is not authenticated by SPF and/or DKIM and does not align with my domain, then take action X (for example, send it to spam).”
DMARC prevents spammers from abusing your domain by specifying that unauthenticated email should be discarded or flagged. This protects your brand from phishing and ensures that only properly authenticated emails make it into inboxes. Additionally, mailbox providers are increasingly requiring DMARC for sending domains because it is a sign of a responsible sender. By implementing DMARC (with a policy to reject or quarantine errors), you show ISPs that you take email integrity seriously, which can have a positive impact on your reputation. Additionally, the DMARC reports you receive help monitor your authentication status and spot any abuse of your domain. Overall, SPF, DKIM, and DMARC work in tandem to legitimize your emails and are critical to good deliverability today.
You may need help from your IT team or documentation from your email service provider to set them up, but automotive mailing list it is usually a one-time setup in your DNS and email platform. Once you have them in place, you will immediately benefit from them. Many email marketing platforms will show you if you have these missing records; make it a priority to fix them. Remember, authenticated emails are much more likely to make it into the inbox because providers can trust their origin
2. Maintain a clean, permission-based email list (list hygiene)
Another important deliverability booster is keeping your email list healthy. This starts with how you build your list and continues with how you maintain it over time. Here are the key practices:
Use confirmed opt-in (double opt-in) whenever possible: This means that when someone signs up for your emails, you send them a confirmation email asking them to click on a link to verify. Confirmed opt-in ensures that the address is valid and that the person actually wants to sign up (they took an extra step). This prevents typos and false signups from contaminating your list. It also immediately engages the new subscriber: a welcome message right after they sign up gets them used to seeing your emails.