Manage customer expectations for sales versus start-up
Posted: Sun Apr 20, 2025 6:28 am
Maintain a respectful tone: Choose messages that align with the values of Good Friday: focus on gratitude, kindness, or charity.
How to mitigate the risk:
Use thoughtful or charitable messages instead of focusing on discounts. For example, a Good Friday pop-up could contain a message about “reflecting on the values of kindness and compassion,” instead of pushing sales.
Offer value-based content such as free downloadable resources (e.g. reflection guides, prayer papers) that don’t explicitly drive sales but offer something meaningful to your customers.
Example: A company might say, “This Good Friday, let’s give back to the community,” rather than offering a 20% discount. This shows respect for the meaning of the holiday, while still encouraging engagement.
Since Good Friday is not typically associated with major sales events, businesses may face challenges business opportunity seekers email list when trying to balance goodwill with sales-oriented messaging. It’s essential to manage customer expectations about what they can expect from your brand on this day.
What to consider:
Clear communication is key. If you’re going to offer a promotion, make sure it’s framed as a goodwill gesture or charity drive. For example, “A portion of today’s proceeds will go to a local charity,” rather than “Huge discounts available on Good Friday only.”
Make sure your message aligns with your audience’s values: Some customers may be expecting a quiet, reflective day rather than a “Black Friday”-style sale.
How to mitigate the risk:
Be transparent about what customers can expect. If your campaign is about giving back (like a donation campaign), make that clear from the start.
How to mitigate the risk:
Use thoughtful or charitable messages instead of focusing on discounts. For example, a Good Friday pop-up could contain a message about “reflecting on the values of kindness and compassion,” instead of pushing sales.
Offer value-based content such as free downloadable resources (e.g. reflection guides, prayer papers) that don’t explicitly drive sales but offer something meaningful to your customers.
Example: A company might say, “This Good Friday, let’s give back to the community,” rather than offering a 20% discount. This shows respect for the meaning of the holiday, while still encouraging engagement.
Since Good Friday is not typically associated with major sales events, businesses may face challenges business opportunity seekers email list when trying to balance goodwill with sales-oriented messaging. It’s essential to manage customer expectations about what they can expect from your brand on this day.
What to consider:
Clear communication is key. If you’re going to offer a promotion, make sure it’s framed as a goodwill gesture or charity drive. For example, “A portion of today’s proceeds will go to a local charity,” rather than “Huge discounts available on Good Friday only.”
Make sure your message aligns with your audience’s values: Some customers may be expecting a quiet, reflective day rather than a “Black Friday”-style sale.
How to mitigate the risk:
Be transparent about what customers can expect. If your campaign is about giving back (like a donation campaign), make that clear from the start.