Cinco de Mayo Day: The Right Time to Make the Most of Your Impact
Posted: Sun Apr 20, 2025 6:10 am
10-7 days before Cinco de Mayo: Launch your campaign with an initial email featuring your special offers, event invitations, or Cinco de Mayo promotions. This is your “Save the Date” email, which generates awareness about your upcoming offers.
5-3 days before Cinco de Mayo: Send a reminder email highlighting your best deals or event details. At this point, your audience is starting to make decisions, so be sure to highlight limited-time deals, countdowns, and exciting promotions.
1-2 days before Cinco de Mayo: This is where urgency comes in. A final reminder email should highlight “last chance” deals, entice customers with limited-time discounts, and emphasize that the holiday is just around the corner. This helps build anticipation and motivates them to act now.
Frequency of emails preceding Cinco de Mayo
While timing is important, the frequency with which you send your emails plays a crucial role in keeping your audience engaged without overwhelming them. Here’s a suggested frequency for sending emails in the days leading up to Cinco de Mayo:
Initial Email (10-7 Days Before): This is your first introduction, so it should be impactful but not too art director email list frequent. Avoid sending multiple emails on the same day: this email should be independent and attention-grabbing.
Reminder emails (5-3 days out): At this point, increase the frequency slightly. Depending on your campaign goals, a single reminder email per day can work well. You could send one email with special offers and another focused on attending events, like virtual happy hours or cooking classes. However, avoid bombarding customers with too many messages in one day.
Last Minute Reminder (1 Day Before): Send a final email the day before Cinco de Mayo. It should include last minute promotions, countdown timers, and “Don’t Miss Out!” messages to urge those who haven’t yet made a purchase or confirmed their participation to act quickly.
Cinco de Mayo is a day of excitement in itself, and scheduling your emails at the right time can help you make the most of the last-minute rush. On the day of the holiday, the key is to send emails when your audience is most likely to check them.
5-3 days before Cinco de Mayo: Send a reminder email highlighting your best deals or event details. At this point, your audience is starting to make decisions, so be sure to highlight limited-time deals, countdowns, and exciting promotions.
1-2 days before Cinco de Mayo: This is where urgency comes in. A final reminder email should highlight “last chance” deals, entice customers with limited-time discounts, and emphasize that the holiday is just around the corner. This helps build anticipation and motivates them to act now.
Frequency of emails preceding Cinco de Mayo
While timing is important, the frequency with which you send your emails plays a crucial role in keeping your audience engaged without overwhelming them. Here’s a suggested frequency for sending emails in the days leading up to Cinco de Mayo:
Initial Email (10-7 Days Before): This is your first introduction, so it should be impactful but not too art director email list frequent. Avoid sending multiple emails on the same day: this email should be independent and attention-grabbing.
Reminder emails (5-3 days out): At this point, increase the frequency slightly. Depending on your campaign goals, a single reminder email per day can work well. You could send one email with special offers and another focused on attending events, like virtual happy hours or cooking classes. However, avoid bombarding customers with too many messages in one day.
Last Minute Reminder (1 Day Before): Send a final email the day before Cinco de Mayo. It should include last minute promotions, countdown timers, and “Don’t Miss Out!” messages to urge those who haven’t yet made a purchase or confirmed their participation to act quickly.
Cinco de Mayo is a day of excitement in itself, and scheduling your emails at the right time can help you make the most of the last-minute rush. On the day of the holiday, the key is to send emails when your audience is most likely to check them.