Tips for lead generation
Posted: Sun Apr 20, 2025 5:27 am
Successful marketing days always mean increased CPMs and CPCs, i.e. increased costs in the area of social or search ads. Paid
Advertising is becoming more expensive. To counteract this phenomenon, you should definitely focus on organic email marketing in addition to paid ads. Emails have a significantly higher conversion rate and are also very low-cost. If you have enough leads in your mailing list, you can tap into this high-quality and cost-effective traffic on marketing days. But how exactly do you fill your mailing list? We have a few tips for you:
Timing
Of course, you should have started your lead generation yesterday. If not, now is definitely the time. To ensure you have enough leads on your email list for the highest-revenue marketing campaigns around BFCM and Christmas, it's best to start your efforts in September and run until one week before Black Friday.
Ideas
There are many ways to encourage people to provide their email address. With the upcoming Q4 season approaching, your lead generation efforts should be aligned with your planned marketing campaigns. This will increase your afghanistan phone number data conversion rates. Test different incentives in your ads to find out what resonates best with your target audience.
Offer a discount for Black Friday / Cyber Monday or Christmas shopping.
Lure in with incentives that people receive when they provide their email address and then buy from you on Black Friday.
Another incentive could be cashbacks , e.g. via a cashback provider such as Shoop
Give your email leads early access to your BFCM offers.
Give away voucher codes via email.
Lure with surprises like a special offer or an Advent calendar with daily offers.
Use a contest to generate leads.
Work with a quiz funnel (e.g. Which product suits you? In combination with a discount)
Test UGC for lead generation.
Budget calculation (based on experience)
You set your budget individually based on your profitability. To do this, you look at how expensive your product is, what your average shopping cart value is, and what your conversion rate is. Based on this, you can then calculate how much a single email lead can cost you. Depending on your brand, this amount could be 10 cents, or 2 or 5 euros. If your ads are working so well that you can stay within your calculated cost per lead, you can now increase your budget and capture the maximum number of leads. But be careful! Don't lose sight of your lead campaign. The cost per lead may increase if you've exhausted your target audience.
Budget calculation (without empirical data)
If you don't have any empirical data regarding your conversion rates, etc., we can at least give you a rough guideline: We recommend allocating one-third to one-sixth of your daily advertising budget to lead generation. Then, after the marketing days, simply let it run its course and analyze how worthwhile your generated leads were for you. This will give you a solid foundation of empirical data for the coming year.
Advertising is becoming more expensive. To counteract this phenomenon, you should definitely focus on organic email marketing in addition to paid ads. Emails have a significantly higher conversion rate and are also very low-cost. If you have enough leads in your mailing list, you can tap into this high-quality and cost-effective traffic on marketing days. But how exactly do you fill your mailing list? We have a few tips for you:
Timing
Of course, you should have started your lead generation yesterday. If not, now is definitely the time. To ensure you have enough leads on your email list for the highest-revenue marketing campaigns around BFCM and Christmas, it's best to start your efforts in September and run until one week before Black Friday.
Ideas
There are many ways to encourage people to provide their email address. With the upcoming Q4 season approaching, your lead generation efforts should be aligned with your planned marketing campaigns. This will increase your afghanistan phone number data conversion rates. Test different incentives in your ads to find out what resonates best with your target audience.
Offer a discount for Black Friday / Cyber Monday or Christmas shopping.
Lure in with incentives that people receive when they provide their email address and then buy from you on Black Friday.
Another incentive could be cashbacks , e.g. via a cashback provider such as Shoop
Give your email leads early access to your BFCM offers.
Give away voucher codes via email.
Lure with surprises like a special offer or an Advent calendar with daily offers.
Use a contest to generate leads.
Work with a quiz funnel (e.g. Which product suits you? In combination with a discount)
Test UGC for lead generation.
Budget calculation (based on experience)
You set your budget individually based on your profitability. To do this, you look at how expensive your product is, what your average shopping cart value is, and what your conversion rate is. Based on this, you can then calculate how much a single email lead can cost you. Depending on your brand, this amount could be 10 cents, or 2 or 5 euros. If your ads are working so well that you can stay within your calculated cost per lead, you can now increase your budget and capture the maximum number of leads. But be careful! Don't lose sight of your lead campaign. The cost per lead may increase if you've exhausted your target audience.
Budget calculation (without empirical data)
If you don't have any empirical data regarding your conversion rates, etc., we can at least give you a rough guideline: We recommend allocating one-third to one-sixth of your daily advertising budget to lead generation. Then, after the marketing days, simply let it run its course and analyze how worthwhile your generated leads were for you. This will give you a solid foundation of empirical data for the coming year.