Mistakes that others make but you won't copy
Posted: Sat Apr 19, 2025 7:17 am
Short messages with a call to action – don’t write too much, get straight to the point in the text. The reader only needs the first few seconds to decide whether to continue reading or send your email to the eternal hunting grounds (i.e. to the trash). So grab attention right from the beginning. A call to action (CTA) must be included, which will make the reader click through to your blog, website or e-book, for example.
Content that brings something – definitely offer what your potential customer is interested in . And here we come to why you should describe a persona in your content strategy. Only thanks to it will you be able to cope with this step much better. If you are still struggling with what to attract attention right away, try our 10 lead magnets .
Do you consider yourself an exceptional trader? You are one if you avoid the mistakes that others make. What are they? Here they are:
Sending messages to inactive contacts – this is not worth it in the run-up to Christmas. If you do this, you will jeopardize the deliverability of your messages.
Sending messages too frequently – if you’ve been sending your customers spain email list one message a week, don’t overwhelm them with more emails before Christmas. You run the risk of them unsubscribing. If you insist on increasing your frequency, then offer truly valuable content.
Offering a dozen products in one message – it's better to focus on top products or send different products to those who are close to them (have already purchased similar products in the past). Contact segmentation will again come in handy for this.
Analyze the data, you will appreciate it next year
The information we have provided in this article is for guidance only. We are guided by what has worked most often for the majority. But you may be so unique and different that your success at Christmas time will be underlined by something completely different. Therefore, try, keep statistics, analyze and save the results for next year. It may be even more successful than this year.
Content that brings something – definitely offer what your potential customer is interested in . And here we come to why you should describe a persona in your content strategy. Only thanks to it will you be able to cope with this step much better. If you are still struggling with what to attract attention right away, try our 10 lead magnets .
Do you consider yourself an exceptional trader? You are one if you avoid the mistakes that others make. What are they? Here they are:
Sending messages to inactive contacts – this is not worth it in the run-up to Christmas. If you do this, you will jeopardize the deliverability of your messages.
Sending messages too frequently – if you’ve been sending your customers spain email list one message a week, don’t overwhelm them with more emails before Christmas. You run the risk of them unsubscribing. If you insist on increasing your frequency, then offer truly valuable content.
Offering a dozen products in one message – it's better to focus on top products or send different products to those who are close to them (have already purchased similar products in the past). Contact segmentation will again come in handy for this.
Analyze the data, you will appreciate it next year
The information we have provided in this article is for guidance only. We are guided by what has worked most often for the majority. But you may be so unique and different that your success at Christmas time will be underlined by something completely different. Therefore, try, keep statistics, analyze and save the results for next year. It may be even more successful than this year.