Personalization or be as close to people as possible
Posted: Sat Apr 19, 2025 7:10 am
Go for plain, clear, authentic text and only subtle colors in the background of your email, plus an interesting call to action (CTA) with a button. You could offer a discount code or provide some gift ideas for Valentine’s Day, birthdays, or Christmas. Skip the many images. As a result, you’ll come across as more authentic, more human. In addition, a minimalist design will optimize your email’s loading time . What’s more, a clear message will get more attention from customers who are more interested in your offer than a bunch of images. And once you have their attention, you’ll certainly sell more.
You need to approach your email readers psychologically. How? Think about what problem they are probably solving and give them advice in your email . Answer the unspoken but likely questions of your current or potential customers.
Collect information about how users behave on your website. What interests them most on the site? Create automated campaigns tailored to them . It is best to address them by name. This is where you will apply the italy email list segmentation mentioned above again. Did you know that segmented and targeted emails generate 58% of all revenues? So 2020 will be about an individual approach, so behave accordingly.
Trend #3: Mobile Optimization
According to statistics from 2019, mobile devices account for around 38% of total website traffic. Many people these days use their mobile phones to shop online. Adapt to their needs so that they also shop with you. Optimize your email messages for mobile phones and offer a product that the target customer “simply has to have”. And while we are on the subject of optimization, your website should also have a 100% responsive design. Once the email reader clicks through, you must not disappoint them in the next step.
You need to approach your email readers psychologically. How? Think about what problem they are probably solving and give them advice in your email . Answer the unspoken but likely questions of your current or potential customers.
Collect information about how users behave on your website. What interests them most on the site? Create automated campaigns tailored to them . It is best to address them by name. This is where you will apply the italy email list segmentation mentioned above again. Did you know that segmented and targeted emails generate 58% of all revenues? So 2020 will be about an individual approach, so behave accordingly.
Trend #3: Mobile Optimization
According to statistics from 2019, mobile devices account for around 38% of total website traffic. Many people these days use their mobile phones to shop online. Adapt to their needs so that they also shop with you. Optimize your email messages for mobile phones and offer a product that the target customer “simply has to have”. And while we are on the subject of optimization, your website should also have a 100% responsive design. Once the email reader clicks through, you must not disappoint them in the next step.