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Increase sales conversion rate and average order

Posted: Sat Apr 19, 2025 5:10 am
by taaaaahktnntriimh@
Implementation case of OKR in live e-commerce company:


1. Goal: Expand user base

Key Result 1: Achieve 20% growth in new monthly users through social media bulgaria whatsapp lead advertising and co-op promotions.
Key Result 2: Optimize the interactive function of live broadcasts to ensure that the average viewing time of viewers increases by 15%.
Key Result 3: Launch new user benefits and referral reward programs to increase user referral rate by 10%.
2. Goal: value

Key Result 1: Increase sales conversion rate by 10% through optimization of live broadcast content and product display.
Key Result 2: Introduce limited-time promotions and package discounts to increase average order value by 5%.
Key Result 3: Design shopping cashback and points redemption mechanisms to increase user purchase frequency.
Conclusion:
Through the OKR work method , live e-commerce companies can set goals more specifically, comprehensively evaluate the results of team efforts, and adjust strategies in a timely manner to adapt to changes in market demand. Through transparency and sharing mechanisms, companies can establish closer teamwork and achieve business breakthroughs and sustainable growth in the live e-commerce industry.

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