When is the right time to start email retargeting?
Posted: Sat Apr 19, 2025 5:00 am
Retargeting is a second chance for you. You have already captured the attention of a visitor to your website or e-shop and built their trust. That's not enough. You have the perfect opportunity to remind them again and convince them that shopping with you is the best choice for them.
You have a high cart abandonment rate. According to the latest statistics from the Baymard Institute, up to 69% of online shopping cart visitors abandon their carts. The reasons can be various: people are not ready to buy, they are put off by the high price of the product, or they are simply distracted from buying.
However, if you remind them as soon as possible via email, you have a great chance of attracting them back. BI Intelligence reports that emails sent within 3 hours of cart abandonment have an open rate of 40% and a click-through rate of 20% .
You want to bring back potential customers who have previously indonesia email list shown interest in your products to your website. In this case, don't forget to segment your contacts. With one email, you target those of them who have already taken an action on your website - registered, downloaded free bonus content, or even made a purchase, and with another email, you target visitors who have not yet taken any action.
Before you start email retargeting
Update your contact database. We wrote about how to regularly clean your database and thereby continuously increase your open and click-through rates in a previous article .
You have a high cart abandonment rate. According to the latest statistics from the Baymard Institute, up to 69% of online shopping cart visitors abandon their carts. The reasons can be various: people are not ready to buy, they are put off by the high price of the product, or they are simply distracted from buying.
However, if you remind them as soon as possible via email, you have a great chance of attracting them back. BI Intelligence reports that emails sent within 3 hours of cart abandonment have an open rate of 40% and a click-through rate of 20% .
You want to bring back potential customers who have previously indonesia email list shown interest in your products to your website. In this case, don't forget to segment your contacts. With one email, you target those of them who have already taken an action on your website - registered, downloaded free bonus content, or even made a purchase, and with another email, you target visitors who have not yet taken any action.
Before you start email retargeting
Update your contact database. We wrote about how to regularly clean your database and thereby continuously increase your open and click-through rates in a previous article .