How can you make your brand's content stand out from the deluge of images?
Posted: Sat Apr 05, 2025 6:07 am
Instagram has more than 8 million unique and active users in Spain. It is the fourth most highly rated social network in Spain, ahead of Facebook, Twitter, Pinterest, LinkedIn, and Google+. Only WhatsApp, YouTube, and Spotify surpass it, according to the 2016 Annual Social Media Study by IAB Spain. It is also one of the platforms with the greatest increase in visitor frequency over the last year, with Spaniards using Instagram an average of 2 hours and 40 minutes per week (more than Twitter, Pinterest, Google+, LinkedIn, etc.).
And that's just in Spain. Worldwide, it has 400 million users, 90% of whom are under 35. Its use has doubled in the last year, and currently approximately 80 million photos are uploaded every day, generating 3.5 billion likes , according to statistics compiled by Brandwatch .
First, some details that may seem obvious, but are worth remembering:
Your brand's content on Instagram should reflect a phone number library marketing strategy. Posting for the sake of posting is pointless. What are you looking for? Awareness, brand recognition, connecting with your community, exploring new niches, promoting your products? Establish an editorial calendar and be consistent.
Instagram isn't a great way to drive traffic to a website ; that's not its main strength. While there are apps designed to integrate Instagram with an online shopping e-commerce site, there's never a direct link between the image and the website, and the URLs in the descriptions aren't activated.
Use hashtags to increase the potential reach of your content. You can use up to 30 in a single caption, but you don't need to exhaust the list! If you're not sure which terms to use, here are some tools to analyze hashtags on Instagram.
Fashion, gastronomy, and travel are some of the most common themes on Instagram, and brands related to these sectors are the ones that initially have the most potential. But they're not the only ones, by any means. The key is to tell a story through an image and engage your potential followers.
Instagram isn't just the app itself. There are many complementary apps for editing Instagram photos and managing an Instagram account that make the task easier.
And that's just in Spain. Worldwide, it has 400 million users, 90% of whom are under 35. Its use has doubled in the last year, and currently approximately 80 million photos are uploaded every day, generating 3.5 billion likes , according to statistics compiled by Brandwatch .
First, some details that may seem obvious, but are worth remembering:
Your brand's content on Instagram should reflect a phone number library marketing strategy. Posting for the sake of posting is pointless. What are you looking for? Awareness, brand recognition, connecting with your community, exploring new niches, promoting your products? Establish an editorial calendar and be consistent.
Instagram isn't a great way to drive traffic to a website ; that's not its main strength. While there are apps designed to integrate Instagram with an online shopping e-commerce site, there's never a direct link between the image and the website, and the URLs in the descriptions aren't activated.
Use hashtags to increase the potential reach of your content. You can use up to 30 in a single caption, but you don't need to exhaust the list! If you're not sure which terms to use, here are some tools to analyze hashtags on Instagram.
Fashion, gastronomy, and travel are some of the most common themes on Instagram, and brands related to these sectors are the ones that initially have the most potential. But they're not the only ones, by any means. The key is to tell a story through an image and engage your potential followers.
Instagram isn't just the app itself. There are many complementary apps for editing Instagram photos and managing an Instagram account that make the task easier.