Set your nonprofit's LinkedIn goals
Posted: Sat Apr 05, 2025 5:59 am
It is important for any organization to set clear goals, but it is even more important for nonprofits.
Why? Because nonprofits often have multiple goals for multiple groups. You are often trying to get donations, volunteers, major donors, etc. If you don't write down your goals, it will be difficult to plan your posts.
Example:
If you know you’re looking for donations and volunteers in the next quarter, c level executive list you know what kind of posts you want to create, and you’ll be able to look back and see how your LinkedIn marketing efforts have helped.
Yes, you should educate and not constantly ask for support. But understanding that you need more volunteers will shape your LinkedIn strategy. You may want to thank volunteers more often, highlight them more, share how they are making an amazing impact, and let people know where they can sign up to volunteer.
This is different than saying, 'we need help, click here to volunteer.'
Make sure you set annual and quarterly goals. Focus on what you are really trying to achieve and try to break it down into how many inputs you will need.
For example:
Grow Linkedin Following by 10% in Q1
Posts 3 times a week
4. What type and format of LinkedIn posts should you create?
What Type and Format of LinkedIn Posts Should You Create
Your nonprofit may want to spice things up and engage your audience in different ways. LinkedIn allows you to create posts in a variety of ways. Get inspired by the different ways you tell your story on LinkedIn:
LinkedIn Post Formats
LinkedIn lets you create updates in the following formats:
Text post;
Text + image(s);
Text + video;
Text + slides;
Long-form content;
Events;
surveys;
Live;
There are so many to choose from and you certainly don't have to create your posts in every format possible. Choose the ones you feel comfortable with to build momentum. After a while, you can step out of your comfort zone a bit and try different formats.
In addition to different formats, you can also mix things up with different LinkedIn post types. For example, consider adding the following post types to your mix.
LinkedIn Post Types
Ask a question;
Opposing opinions;
Conflictual;
Anecdotal ;
statistics;
Fill in the ….;
Jokes and memes;
Giveaways and contests;
Infographics;
Polls and surveys;
Quotes;
Pretty interesting, right?
Why? Because nonprofits often have multiple goals for multiple groups. You are often trying to get donations, volunteers, major donors, etc. If you don't write down your goals, it will be difficult to plan your posts.
Example:
If you know you’re looking for donations and volunteers in the next quarter, c level executive list you know what kind of posts you want to create, and you’ll be able to look back and see how your LinkedIn marketing efforts have helped.
Yes, you should educate and not constantly ask for support. But understanding that you need more volunteers will shape your LinkedIn strategy. You may want to thank volunteers more often, highlight them more, share how they are making an amazing impact, and let people know where they can sign up to volunteer.
This is different than saying, 'we need help, click here to volunteer.'
Make sure you set annual and quarterly goals. Focus on what you are really trying to achieve and try to break it down into how many inputs you will need.
For example:
Grow Linkedin Following by 10% in Q1
Posts 3 times a week
4. What type and format of LinkedIn posts should you create?
What Type and Format of LinkedIn Posts Should You Create
Your nonprofit may want to spice things up and engage your audience in different ways. LinkedIn allows you to create posts in a variety of ways. Get inspired by the different ways you tell your story on LinkedIn:
LinkedIn Post Formats
LinkedIn lets you create updates in the following formats:
Text post;
Text + image(s);
Text + video;
Text + slides;
Long-form content;
Events;
surveys;
Live;
There are so many to choose from and you certainly don't have to create your posts in every format possible. Choose the ones you feel comfortable with to build momentum. After a while, you can step out of your comfort zone a bit and try different formats.
In addition to different formats, you can also mix things up with different LinkedIn post types. For example, consider adding the following post types to your mix.
LinkedIn Post Types
Ask a question;
Opposing opinions;
Conflictual;
Anecdotal ;
statistics;
Fill in the ….;
Jokes and memes;
Giveaways and contests;
Infographics;
Polls and surveys;
Quotes;
Pretty interesting, right?