The Challenge for SEO Content Strategy
Posted: Thu Mar 27, 2025 10:46 am
In the early days of the internet, with the first search engines, it was common to find incongruent, keyword-stuffed, and over-optimized content, as this was the easiest way to rank a site in the SERPs.
That has changed today, and with the phone number library technological advancement of Google's algorithms, the copywriter's work is becoming increasingly important: to achieve ranking, they must offer quality to users and perform the necessary SEO optimization for search engines.
One of Google's most recent changes was the introduction of its BERT algorithm , which focuses on search intent. Keywords are no longer enough: you have to offer the exact content users are looking for and address their questions and needs.
SEO copywriting brings a human perspective to content, making it easier to maintain good search rankings today if your content is designed for the user, not bots.
That has changed today, and with the phone number library technological advancement of Google's algorithms, the copywriter's work is becoming increasingly important: to achieve ranking, they must offer quality to users and perform the necessary SEO optimization for search engines.
One of Google's most recent changes was the introduction of its BERT algorithm , which focuses on search intent. Keywords are no longer enough: you have to offer the exact content users are looking for and address their questions and needs.
SEO copywriting brings a human perspective to content, making it easier to maintain good search rankings today if your content is designed for the user, not bots.