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It scans websites and collects information in order to index and rank them according to relevance for each individual search. Grey Hat Suspicious optimization techniques that, in the long run, may be discovered and sanctioned. Headings Markup that highlights important elements of the page content in order to better indicate to search engines the subject of the corresponding page. Hidden Text Methods of manipulating crawlers, which include writing keywords in the same color as the website background, making them visible only to crawlers. Click The action of loading a web page, image, document, etc. Home The homepage of a website. on a server for hosting website files. See Hosting Abbreviation for Hypertext Markup Language; refers to the code in which a website is written. Abbreviation for Hypertext Transfer Protocol; indicates the way data is transferred from a server location to an active browser. Abbreviation for Secure Hypertext Transfer Protocol; an encrypted version of the
Hypertext Transfer Protocol. Hyperlink Link that, when accessed, opens another web page. See Anchor and Impression The appearance of a web page in search engine results. Inbound Links Links found on a web page that direct users to another web page. See Backlinks Indexing of search engine databases. Indexing The act of including a website's links, content, metadata, keywords, backlinks, etc., in a search engine's database. Scripting type programming language with object orientation, designed to run cross-platform in india phone number list multiple operating systems. Abbreviation for Keyword Effectiveness Index; a measure of the effectiveness of organic rankings for keywords based on search frequency and competition for individual terms. Keywords Terms used to search for information in search engines, relating to a certain subject. See Keywords Keyword Cannibalization The phenomenon of multiple pages on a website being optimized for the same keyword, which causes the pages to become less relevant because they compete with each other. See Cannibalization Keyword Density The percentage or number of times a keyword is repeated within a page. See Density Keyword Stuffing The excessive repetition of keywords on a web page, with the goal of forcing search engines to
associate the content of the corresponding page with that term. Abbreviation for Key Performance Indicator; a measure of the way a company conducts its activities and the operational elements that achieve the desired results. It Landing Page The page that a user lands on after clicking on a search engine result, a link in an email, or visiting an advertising banner or sponsored ad. Leads Leads. Lead Generation The marketing process involving capturing a potential customer's interest in a product or service. Links References to documents or parts of documents, websites, applications, etc., that allow navigation from one page to another. Link Baiting Pages created with the sole purpose of attracting the user's attention and logging as many visits as possible. Link Building Attracting links to a website or webpage. Reciprocal Links Link Exchange Link building strategy involving the exchange of links between sites. Long Tail Extremely specific queries in search engines. Websites that exist solely for the purpose of exchanging links, with the goal of artificially boosting the popularity of other websites. Link Popularity A measure of how many pages a website has.
Hypertext Transfer Protocol. Hyperlink Link that, when accessed, opens another web page. See Anchor and Impression The appearance of a web page in search engine results. Inbound Links Links found on a web page that direct users to another web page. See Backlinks Indexing of search engine databases. Indexing The act of including a website's links, content, metadata, keywords, backlinks, etc., in a search engine's database. Scripting type programming language with object orientation, designed to run cross-platform in india phone number list multiple operating systems. Abbreviation for Keyword Effectiveness Index; a measure of the effectiveness of organic rankings for keywords based on search frequency and competition for individual terms. Keywords Terms used to search for information in search engines, relating to a certain subject. See Keywords Keyword Cannibalization The phenomenon of multiple pages on a website being optimized for the same keyword, which causes the pages to become less relevant because they compete with each other. See Cannibalization Keyword Density The percentage or number of times a keyword is repeated within a page. See Density Keyword Stuffing The excessive repetition of keywords on a web page, with the goal of forcing search engines to
associate the content of the corresponding page with that term. Abbreviation for Key Performance Indicator; a measure of the way a company conducts its activities and the operational elements that achieve the desired results. It Landing Page The page that a user lands on after clicking on a search engine result, a link in an email, or visiting an advertising banner or sponsored ad. Leads Leads. Lead Generation The marketing process involving capturing a potential customer's interest in a product or service. Links References to documents or parts of documents, websites, applications, etc., that allow navigation from one page to another. Link Baiting Pages created with the sole purpose of attracting the user's attention and logging as many visits as possible. Link Building Attracting links to a website or webpage. Reciprocal Links Link Exchange Link building strategy involving the exchange of links between sites. Long Tail Extremely specific queries in search engines. Websites that exist solely for the purpose of exchanging links, with the goal of artificially boosting the popularity of other websites. Link Popularity A measure of how many pages a website has.