Children of social media influencers
Posted: Thu Mar 27, 2025 9:47 am
Who protects the children of social media influencers?
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Column – Influencer marketing is big business. Big names like Monica Geuze, Mascha Feoktistova and Enzo Knol are the online rock stars of our time. 'Mommy influencers' are a separate offshoot of this that create online visibility for the brands they work with. But the success of the many, many mommy influencers also has a dark side.
The interest of the followers of these Instagrammers and YouTubers is largely related to industry email list the presence of their offspring in their videos and photos. Children in traditional advertising campaigns or television appearances are protected by laws and regulations. But this is much less regulated in online campaigns on the channels of the influencers.
The line between work and just being there may be harder to define online than when it comes to clips on television or online advertising campaigns. A child helping her mother cook may seem very natural. But what if it turns out to be a sponsored clip for meal service HelloFresh? Is it even work then?
Claire (3) works too much
Last week it was announced that three-year-old Claire from the successful SBS 6 program Chateau Meiland will no longer be on screen without limits . The inspection of the Ministry of Social Affairs and Employment ruled that the toddler may only appear on television to a limited extent.
Coming up at 2pm: learn how to use trends smartly at the right time. Register now [free webinar]
Column – Influencer marketing is big business. Big names like Monica Geuze, Mascha Feoktistova and Enzo Knol are the online rock stars of our time. 'Mommy influencers' are a separate offshoot of this that create online visibility for the brands they work with. But the success of the many, many mommy influencers also has a dark side.
The interest of the followers of these Instagrammers and YouTubers is largely related to industry email list the presence of their offspring in their videos and photos. Children in traditional advertising campaigns or television appearances are protected by laws and regulations. But this is much less regulated in online campaigns on the channels of the influencers.
The line between work and just being there may be harder to define online than when it comes to clips on television or online advertising campaigns. A child helping her mother cook may seem very natural. But what if it turns out to be a sponsored clip for meal service HelloFresh? Is it even work then?
Claire (3) works too much
Last week it was announced that three-year-old Claire from the successful SBS 6 program Chateau Meiland will no longer be on screen without limits . The inspection of the Ministry of Social Affairs and Employment ruled that the toddler may only appear on television to a limited extent.