Snapchat is a mobile-only platform
Posted: Thu Mar 27, 2025 9:41 am
Snapchat
Snapchat is the channel where you can reach a young target group between 15-19 years old with fun short video content, both organic and paid. In short videos, maximum 15 seconds, you can attract attention and hopefully keep it. Also take into account the short attention span and make sure your message is clear in the first 5 seconds of the video.
and therefore requires full-screen video material in 9:16 format.
TikTok
TikTok is gaining ground in the Netherlands and now has 1.7 million, mainly young, users. job function email database In addition to Snapchat, TikTok is the channel par excellence to get in touch with young people. Mainly funny, short videos are shared. As a brand, this is a great opportunity to get on the radar of the target group with suitable video content and to increase your brand awareness.
The 9:16 video is 15 seconds long by default and can be extended to 1 minute. As a brand, it is advisable to tell your message in the first 10 seconds. Advertising opportunities are currently limited to a select group of advertisers.
YouTube
Where other social media channels are often fleeting, you can use longer videos on YouTube. Here you can offer depth with tutorials, product reviews or vlogs. Perfect for leanback consumption. Because your viewer takes the time, you also have more time to tell your message.
Snapchat is the channel where you can reach a young target group between 15-19 years old with fun short video content, both organic and paid. In short videos, maximum 15 seconds, you can attract attention and hopefully keep it. Also take into account the short attention span and make sure your message is clear in the first 5 seconds of the video.
and therefore requires full-screen video material in 9:16 format.
TikTok
TikTok is gaining ground in the Netherlands and now has 1.7 million, mainly young, users. job function email database In addition to Snapchat, TikTok is the channel par excellence to get in touch with young people. Mainly funny, short videos are shared. As a brand, this is a great opportunity to get on the radar of the target group with suitable video content and to increase your brand awareness.
The 9:16 video is 15 seconds long by default and can be extended to 1 minute. As a brand, it is advisable to tell your message in the first 10 seconds. Advertising opportunities are currently limited to a select group of advertisers.
YouTube
Where other social media channels are often fleeting, you can use longer videos on YouTube. Here you can offer depth with tutorials, product reviews or vlogs. Perfect for leanback consumption. Because your viewer takes the time, you also have more time to tell your message.