All votes have been counted: this year too, hundreds of companies submitted their best work of the past year for The Best Social Awards. The award show that focuses on the best social media content. What stood out last year? And what should companies take into account for a successful impact on social media? These are the most important social media trends, expressed in five tips.
Is social media marketing only for big brands like Cola-Cola, McDonald's and Heineken? Absolutely not! It used to be thought that as a company you have to spend thousands of euros for a good social media campaign, but that is no longer the case. With platforms like TikTok, but also Instagram and Snapchat you can make a difference in a relatively easy way.
The first one, TikTok, is particularly suitable for this. Why? Well, because of the app's genius country email list algorithm. Everything the user sees passing by on his or her account is based on algorithms. There is no other app where you can go as viral as on TikTok as a small company with 'only' 10 followers. Do you like horses, spaghetti and home decoration? Then there is a good chance that the vast majority of the content you are presented with consists of one of these topics. Content from both small and large companies.
And here’s the beauty of it. Even if you’re a small, local business, you can reach an audience with great TikTok content. And that audience is often interested in your (type of) product. The main thing you need to worry about is creating content that ranks. The more people like it, the more it will show up on other people’s pages. All automatically.
But how do you make fun content that scores? Be creative, funny and show something that viewers can't find anywhere else. Take ice cream parlor La Dolce Borger for example. This ice cream shop from Drenthe reaches hundreds of thousands of viewers with their fun sketches and was even nominated for The Best Social Awards this year. Where a small company can be great.