Task: Try to create a new ad based on an existing one.

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Example: a local market advertises its offer with the words "always fresh fruit and vegetables" , with a picture of washed fruit in a basket. Think about how you could change this ad to make it more attractive. Perhaps you will add "in your neighborhood" to "always fresh fruits and vegetables" . Or you will remove fruits and vegetables from the copies and leave a mystery: "always fresh..." . You don't have to limit yourself to text, think about visuals too. A copywriter's job often includes providing visual input to a graphic designer. Think about telegram data what you would change in the picture. Your idea will probably never reach the market management that is advertised, but this time the goal is not to monetize your creative. The goal is to improve your skills through an interesting mental exercise.


2. Creative folder

It's not about active exercise, but about adopting the habit of archiving interesting ideas. Namely, every time you see an ad that knocks you off your feet, save the link or screenshot in the creative folder (you can call the folder whatever you want, the purpose remains the same). In this way, you will create a creative base that you can return to whenever you need inspiration. Merely copying other people's ideas is strictly prohibited, but inspiration can be found in the strangest places, and one of them is surely a folder full of clever ads.

Task: Simple - create a folder and start archiving.

3. Work on conciseness

Celebrated copywriters are especially proud when they manage to clearly convey complex information in just a few words. The attention of the target audience is fragile and easily lost. That's why we have to make an effort to get the person to read the ad to the end. If the ad is long and there is no indication of the outcome, we will lose the readers' attention and the sure path to conversion.