Doctors and marketers. Two professions that are miles apart and in practice hardly come into contact with each other. Yet there are also many similarities between the work that doctors do and the work of an online marketer. Once you know where to find these similarities, you can learn a lot from your doctor as an online marketer.
Get to know your patient
A visit to the doctor can therefore provide you with more than just a diagnosis. If you pay close attention to your doctor, you can even learn something from him or her! Doctors know better lista de emails than anyone how to influence the behavior of patients. They also know how to extract all the information from someone that they need to arrive at a good diagnosis. The techniques they use for this are no secret. In fact: if you pay close attention during your next visit to the GP, you will probably pick them up right away. Do you currently not have any complaints that require you to go to the doctor? Don't worry, I have already listed the 5 most important lessons for you.
Please note: if in doubt, always consult your doctor.
1. Ask the customer directly what he expects from you
It will sound familiar to many people: you walk into the consultation room, take a seat, tell your story and are asked: “So, what do you want me to do for you now?” This is of course not a question you expect from a doctor after you have just explained your complaints in detail. Especially if your appointments ran over your head and you have been sitting in the waiting room for half an hour, slightly irritated, you are not looking forward to such a question. However, this question is not as crazy as you think. On the contrary, this question is even very useful for us marketers.