To plan an effective email marketing campaign, keep it simple and consistent. Tell your audience what to expect from you and make sure you deliver. Your emails don't have to be perfect. Start sending them when your list is small and improve as it grows.
7.
Newsletters are an important part of any email marketing strategy. They are the regular communication you will have with your subscribers outside of any other transactional or triggered campaigns.
Diversify the content of your newsletter with a mix of:
New product launches
User generated content
Reviews and recommendations from influencers
Recent blog posts
Coupons and promotions
If you're not sure what's working, use A/B testing to compare two different elements of your newsletter, such as the subject line, call to action, or personalized messaging, and compare the email data from both.
But remember, adjust one thing at a time. It's the only way to confirm which element works best.
8. Tag and segment subscribers
Email personalization is no longer just a luxury. Studies show that 71% of consumers expect some degree of personalization , and brands that deliver see a 40% increase in revenue.
Group your subscribers by shared characteristics canadian email address list and personalize your marketing messages based on the interests they share. For example:
People who have not purchased before
First time customers
Returning or loyal customers
VIP, as clients with many followers on social networks
Inactive subscribers
Identify your customers’ pain points, the factors that influence their purchasing decisions, and the specific solutions you can provide. From there, you can create an email marketing strategy that guides them toward a purchase.
9. Set up email automations
Marketing automation tools automatically send emails to your subscribers when an event occurs.
With Klaviyo , for example, you can run email marketing campaigns that pull your data from Shopify in real time. You can use the tool to:
Send a personalized thank you message to your regular customers
Send custom discount codes when people browse a specific category
Remind people of a welcome discount code if they haven't used it in X days
Run a re-engagement campaign to offer specific products
Klaviyo interface showing an exclusive 20% discount code for people viewing furniture products.
10. Improve your email deliverability
You can spend time and effort sending emails to customers, but if they get caught in their spam filters, they won't see them.
Improve the deliverability of your emails in future campaigns:
Authenticating your sender address
Avoiding sales strategies such as capital letters and exclamation points
Using small size images
Making your emails mobile-friendly
Regularly purging your list to remove inactive subscribers
Frequently asked questions about email marketing strategies
What is an email marketing strategy?
An email marketing strategy determines how you will promote your business through email. It includes everything from how to get subscribers to join your email list to the regular content you will send through your newsletter.
What is the main purpose of email marketing?
An ecommerce business often uses email marketing to increase sales. Other goals include brand engagement, customer education, and building loyalty.
How can you attract customers with an email marketing strategy?
Offering discount codes
Providing exclusive content
Conducting raffles
With questionnaires
With restricted content
What would be some email marketing strategies?
Choosing an automated email marketing tool
Diversify your calls to action
Perform A/B testing for your email subject lines
Promote recent blog posts
Clean your list regularly
Tag and segment your audience