Lead generation is an essential part of the sales process for many companies. This is a marketing strategy in which you track down and attract potential customers, which increases the chance that this prospect will purchase your product or service. But this is easier said than done. A lot can go wrong. Too few or too many leads has direct negative consequences for a company.
For example, it can happen that you generate a lot of leads, but they do not generate enough turnover. Following up on all these leads costs a lot of time and money. Or you generate far too few leads and do not know how to reach your potential customer.
Increase lead quality
Basically, it makes sense to focus on quantity email id database free download instead of quality: generating more leads automatically requires more resources from your company and employees. An interesting long-term investment is to focus on lead quality: mapping the value per lead. By gaining insight into what a lead is worth, you can prioritize much better and work more efficiently.
In this article I will give you 7 tips on how to increase your lead quality.
1. Know who your target audience is
It sounds very simple. Address your target group to bring in qualitative leads. However, in practice we see that many companies do not know their target group well enough to meet the information needs and demand. A mismatch arises. Many companies are so focused on their product or service that the target group is forgotten.
To increase lead quality, it is relevant to ensure that all leads you acquire are actually people who fall within your target group. Research how you recognize your target group(s) and what pain points, interests and information needs they have around your product or service.