Create an email list from Pinterest
Posted: Mon Dec 23, 2024 9:45 am
7.
“Pinterest can be a tricky terrain for affiliate marketing because people have an aspirational use for the platform,” says Monica Lent, founder of Affilimate . “Most users aren’t looking to solve an immediate problem by purchasing an item. Rather, they’re planning for their future well beyond the cookie expiration date of your affiliate links.”
“That’s why the best affiliate marketing strategy on Pinterest is to collect readers’ email addresses. This way, you can advertise affiliate products through drip email campaigns that educate readers and set the stage before you send them an offer.”
Screenshot of the Thesus Outdoors online store
When users arrive at the Thesus website, visitors arriving from Pinterest can subscribe to the brand's newsletter. Thesus Outdoors
The easiest way to do this is to include an email opt-in on your landing page. Invite Pinterest visitors to join your email list and offer them some incentive: a content lead magnet, a discount, or any other gift or treat. Then, create an email marketing campaign that continues to nurture the relationship with customers.
8. Analyze the performance of the Pins
For Pinterest affiliate marketing to work well, you need to understand what makes some pins perform well and others not. That’s why you need to know your statistics – information is power for growth.
With scheduling tools, you can create reminders to analyze Pin performance each month using Pinterest Analytics , which tracks top Pins, user engagement, and topics of interest to your audience, among other things.
Create a custom segment in Google Analytics for people who visit your website from Pinterest and find out what actions they took during their visit. For example: what Pinned products did they buy? What pages on your website did they visit? How much revenue did the segment generate?
Check your affiliate dashboard to see how many people are buying the items you post on Pinterest.
Metrics that can help you in your evaluation are:
Engagement Metrics
Look at metrics like impressions, clicks, and saved Pins to understand what content resonates most with your followers.
Click-through rate (CTR)
This metric tells you how many users who have viewed your content have taken the desired action (visiting your affiliate partner). You'll see that some pins attract better attention, while others persuade users to click. Look at things like:
What percentage of people who see the Pin click on it? Are there specific Pins canadian cell phone number with a higher click rate? Do Pins that are endorsed by an influencer generate more traffic than those that aren't?
Conversions
Use the dashboard provided by your affiliate partner or platform to track conversions from your Pinterest traffic. Knowing which pins are driving sales can help you optimize your future content. To do this, you'll need to make sure your affiliate links have unique tracking codes.
Pay close attention to the conversion rate of items you've promoted heavily with minimal product sales, or items you haven't promoted with high conversion rates.
The best analytics in the world don’t do much if you’re not prepared to act on it. Based on the analysis, you need to adjust your content strategy to focus on what works best.
9. Create ads with the best performing Pins
Boost your marketing efforts on Pinterest by purchasing ads. According to Pinterest, the best-performing standard ads are typically Pins that meet the following characteristics:
The resolution is good and they contain vertical images
The brand is the center of attention
The links are safe
The text is clear
Creating ads with high-performing Pins combined with organic Pins can drive more traffic and grow your audience. Use these Pins to include an affiliate link directly or to direct users to your affiliate marketing content.
Studies show that one in two Pinterest users has made a purchase after seeing an ad. Define your target audience to make your ads more eye-catching in their feed.
The cost of advertising on Pinterest varies depending on the type of content and Pin, as well as the industry. Set a budget and create your own Pinterest advertising campaign to give your affiliate marketing the ultimate boost.
“Pinterest can be a tricky terrain for affiliate marketing because people have an aspirational use for the platform,” says Monica Lent, founder of Affilimate . “Most users aren’t looking to solve an immediate problem by purchasing an item. Rather, they’re planning for their future well beyond the cookie expiration date of your affiliate links.”
“That’s why the best affiliate marketing strategy on Pinterest is to collect readers’ email addresses. This way, you can advertise affiliate products through drip email campaigns that educate readers and set the stage before you send them an offer.”
Screenshot of the Thesus Outdoors online store
When users arrive at the Thesus website, visitors arriving from Pinterest can subscribe to the brand's newsletter. Thesus Outdoors
The easiest way to do this is to include an email opt-in on your landing page. Invite Pinterest visitors to join your email list and offer them some incentive: a content lead magnet, a discount, or any other gift or treat. Then, create an email marketing campaign that continues to nurture the relationship with customers.
8. Analyze the performance of the Pins
For Pinterest affiliate marketing to work well, you need to understand what makes some pins perform well and others not. That’s why you need to know your statistics – information is power for growth.
With scheduling tools, you can create reminders to analyze Pin performance each month using Pinterest Analytics , which tracks top Pins, user engagement, and topics of interest to your audience, among other things.
Create a custom segment in Google Analytics for people who visit your website from Pinterest and find out what actions they took during their visit. For example: what Pinned products did they buy? What pages on your website did they visit? How much revenue did the segment generate?
Check your affiliate dashboard to see how many people are buying the items you post on Pinterest.
Metrics that can help you in your evaluation are:
Engagement Metrics
Look at metrics like impressions, clicks, and saved Pins to understand what content resonates most with your followers.
Click-through rate (CTR)
This metric tells you how many users who have viewed your content have taken the desired action (visiting your affiliate partner). You'll see that some pins attract better attention, while others persuade users to click. Look at things like:
What percentage of people who see the Pin click on it? Are there specific Pins canadian cell phone number with a higher click rate? Do Pins that are endorsed by an influencer generate more traffic than those that aren't?
Conversions
Use the dashboard provided by your affiliate partner or platform to track conversions from your Pinterest traffic. Knowing which pins are driving sales can help you optimize your future content. To do this, you'll need to make sure your affiliate links have unique tracking codes.
Pay close attention to the conversion rate of items you've promoted heavily with minimal product sales, or items you haven't promoted with high conversion rates.
The best analytics in the world don’t do much if you’re not prepared to act on it. Based on the analysis, you need to adjust your content strategy to focus on what works best.
9. Create ads with the best performing Pins
Boost your marketing efforts on Pinterest by purchasing ads. According to Pinterest, the best-performing standard ads are typically Pins that meet the following characteristics:
The resolution is good and they contain vertical images
The brand is the center of attention
The links are safe
The text is clear
Creating ads with high-performing Pins combined with organic Pins can drive more traffic and grow your audience. Use these Pins to include an affiliate link directly or to direct users to your affiliate marketing content.
Studies show that one in two Pinterest users has made a purchase after seeing an ad. Define your target audience to make your ads more eye-catching in their feed.
The cost of advertising on Pinterest varies depending on the type of content and Pin, as well as the industry. Set a budget and create your own Pinterest advertising campaign to give your affiliate marketing the ultimate boost.