Advertising on Google Ads

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To improve brand awareness, you can also focus on advertising. The ideal is to activate brand awareness marketing campaigns on Google Ads that will allow the brand to appear to users with certain interests or affinities to your product or service.

For a correct setting, you need to study the target audience , understanding their preferences, the services and products they are looking for, the purchasing path and differentiating the ads as buy saudi arabia number much as possible. A/B tests will then be needed to find room for improvement and understand which ones the public appreciates the most.

Want to know if this tool is also suitable for smaller businesses? Find out more by reading here:
Is Google Ads Really Useful for Small Businesses?

5. Remarketing
Remarketing also plays a role in a brand awareness strategy. In this case, advertising is not aimed at a new audience, but is directed at users who have interacted with the site , social media, or who have already made purchases.

Where can you do remarketing? On Google and the main social networks including Facebook, Instagram, TikTok and Linkedin.


How to measure your brand awareness
There are several ways to measure your brand awareness: the ideal is to start from the brand awareness and then analyze the concrete data with the right tools.