6 Ways to Promote Your Store on Instagram

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How to promote a store on Instagram for free? There are ways, but it should be noted that it is better to call them conditionally free. After all, promoting an account requires a lot of time, sometimes you need to hire a qualified specialist and pay for his work or provide someone with your account for advertising.

Let's consider both free and paid methods saudi mobile numbers of promotion. The first three are conditionally free.

Setting hashtags
Setting hashtags

With the help of hashtags, users can find posts on the desired topic on Instagram. You can even subscribe to them, and the social network will show publications that contain the hashtags that interest you. Or, on the contrary, you can hide all posts with a specific hashtag.

When making a publication, you can add up to 30 hashtags to it and a few more in the story. However, you should not use this opportunity to the maximum. A large number of hashtags can even be harmful for promotion, in addition, they visually "clutter" the publication.

It is better to add no more than 10 pieces, including the most important ones that characterize the store, and a couple of more specific ones for each specific post.

Ways to find useful hashtags for promotion:

It makes sense to choose hashtags based on keywords and frequency. Preferably, those that are mentioned less than 100 thousand times.

If you want to get to the TOP for a hashtag, you need to look at how many likes your posts get there. If it's around a couple thousand, and you only have 200, it's better to abandon this idea.

You need to evaluate the amount of spam for a hashtag. If it is used in posts that do not match the topic of the hashtag, it will most likely be useless, since people will not search for it.

It's important to test different options rather than using the same hashtags.

It is better to place hashtags in posts separately from the text, making a break of a couple of paragraphs, so they will not interfere with the normal perception of information. In addition, they can be written in the first comment under the post.

Using Geotags
Geotags are useful for local businesses, especially catering, stores, etc. Searching by keywords on Instagram allows you to find not only users and hashtags, but also geotags. By clicking on one of them, you can see all the posts with this tag and a map, which is clickable in the mobile version of the application (when clicked, the user is transferred to Google Maps).

Geolocation tags should be placed in all publications, so that people who are not subscribed to the store can find it. In addition, it makes sense to motivate customers to do this, for example, in exchange for discounts and bonuses.