What are the rules to follow when sending your SMS messages?
Posted: Mon Dec 23, 2024 9:34 am
Compliance with GDPR and your customers’ consent
The General Data Protection Regulation (GDPR) came into force in May 2018. It imposes strict rules, particularly on the collection and processing of personal data . For your professional SMS messages, it is essential to obtain consent from your customers in advance . This consent, called " opt-in ", must be granted to you for each contact in a clear and unambiguous manner. It is also important that your customers know exactly what they are consenting to and have the option to refuse to give you their consent or their telephone number without difficulty.
Ease of unsubscribing
The "STOP" mention must always be present in the content of a marketing SMS . It allows your customers to unsubscribe quickly . This mention must be easily accessible for recipients so that they can unsubscribe without contact number example philippines encountering any problem. At SMSFactor, we automatically add it to your marketing SMS . Your contacts who use it will be directly unsubscribed from your mailing lists .
The times to respect for your shipments
In France, there are specific time slots to follow for sending marketing SMS messages . Indeed, your SMS messages must be sent between 8am and 8pm from Monday to Saturday . Outside of these hours, and also on Sundays and public holidays , you can only send alert messages without commercial purposes in order to respect the privacy of your recipients. This allows you to avoid inconvenience caused by messages received at inappropriate times. Are you sending messages outside France? Refer to the legislation of the sending country.
Virtual long numbers "06" or "07" are prohibited
A more recent rule concerns the ban on the use of virtual long numbers starting with "06" or "07" for sending professional SMS in France. This measure aims to avoid any type of shortage concerning mobile numbers intended for individuals but also to strengthen consumer protection against misleading practices and to strengthen their trust in your communication . You must therefore use short numbers or alphanumeric numbers to clearly identify yourself to your customers.
Please note: Long numbers are still available in many countries, do not hesitate to contact us for more information!
Validation of certain subjects before sending
For certain types of SMS, particularly those concerning financial aid from the State for example, a prior validation of the content is necessary before sending them . The latter must be carried out with the operators or even specialized companies such as SMSFactor. It ensures that your messages comply with the rules and do not contain misleading or fraudulent information . It is therefore important to comply with this requirement to avoid potential delays and sanctions. If you have any doubts about the sensitivity of your message, do not hesitate to contact our advisors .
In addition, operators are also very careful with the links inserted in SMS messages in order to avoid a fraud situation where the link would lead to a malicious site. You are therefore advised to favor secure and compliant links so as not to find yourself in a situation of doubt in front of the operators.
Rules related to custom senders
Operators are also very vigilant about the sender name . In cases where the personalized sender is considered sensitive by the operators , it must be registered beforehand . It is therefore highly recommended to use clear and explicit sender names such as your company name . This will strengthen your transparency and the relationship with your customers. So make sure that your SMS campaigns comply with the rules to avoid any blocking or sanction.
The General Data Protection Regulation (GDPR) came into force in May 2018. It imposes strict rules, particularly on the collection and processing of personal data . For your professional SMS messages, it is essential to obtain consent from your customers in advance . This consent, called " opt-in ", must be granted to you for each contact in a clear and unambiguous manner. It is also important that your customers know exactly what they are consenting to and have the option to refuse to give you their consent or their telephone number without difficulty.
Ease of unsubscribing
The "STOP" mention must always be present in the content of a marketing SMS . It allows your customers to unsubscribe quickly . This mention must be easily accessible for recipients so that they can unsubscribe without contact number example philippines encountering any problem. At SMSFactor, we automatically add it to your marketing SMS . Your contacts who use it will be directly unsubscribed from your mailing lists .
The times to respect for your shipments
In France, there are specific time slots to follow for sending marketing SMS messages . Indeed, your SMS messages must be sent between 8am and 8pm from Monday to Saturday . Outside of these hours, and also on Sundays and public holidays , you can only send alert messages without commercial purposes in order to respect the privacy of your recipients. This allows you to avoid inconvenience caused by messages received at inappropriate times. Are you sending messages outside France? Refer to the legislation of the sending country.
Virtual long numbers "06" or "07" are prohibited
A more recent rule concerns the ban on the use of virtual long numbers starting with "06" or "07" for sending professional SMS in France. This measure aims to avoid any type of shortage concerning mobile numbers intended for individuals but also to strengthen consumer protection against misleading practices and to strengthen their trust in your communication . You must therefore use short numbers or alphanumeric numbers to clearly identify yourself to your customers.
Please note: Long numbers are still available in many countries, do not hesitate to contact us for more information!
Validation of certain subjects before sending
For certain types of SMS, particularly those concerning financial aid from the State for example, a prior validation of the content is necessary before sending them . The latter must be carried out with the operators or even specialized companies such as SMSFactor. It ensures that your messages comply with the rules and do not contain misleading or fraudulent information . It is therefore important to comply with this requirement to avoid potential delays and sanctions. If you have any doubts about the sensitivity of your message, do not hesitate to contact our advisors .
In addition, operators are also very careful with the links inserted in SMS messages in order to avoid a fraud situation where the link would lead to a malicious site. You are therefore advised to favor secure and compliant links so as not to find yourself in a situation of doubt in front of the operators.
Rules related to custom senders
Operators are also very vigilant about the sender name . In cases where the personalized sender is considered sensitive by the operators , it must be registered beforehand . It is therefore highly recommended to use clear and explicit sender names such as your company name . This will strengthen your transparency and the relationship with your customers. So make sure that your SMS campaigns comply with the rules to avoid any blocking or sanction.