Despite focusing most of its efforts on TV
Posted: Mon Dec 23, 2024 9:15 am
In the case of Lucchetti, the characters created for this campaign have a universal quality that made them tremendously successful among children in an area where all communication is generally directed only at mothers.
User centricity demands understanding segmentation. Rethink. Restructure. Develop buyer personas. No longer org-centric. #HighRoadU
— HighRoad Solution (@HighRoadsol) November 12, 2013
– Keeping an eye on trends in the world in general so you can exploit them and create original content that allows you to join the conversation. This video by Mamá Lucchetti is the most played on the channel:
3. The Gourmet
El Gourmet is a cooking channel broadcast throughout Latin America. , its website is an new zealand email list excellent model of content marketing success stories in Latin America, which complements and completes the main message.
Firstly, those responsible for elgourmet.com understood that TV chefs have become luminaries beyond their area of expertise, whose personality is almost as important as their ability to get the public to create a more personal relationship with them.
On the site we can see a dossier of each of the chefs who participate in the channel.
On the other hand, the recipe section of the site is very extensive and ideally aimed at the audience that the TV channel is targeting, who are somewhat more sybaritic and have a little more advanced knowledge than, for example, a viewer of Utilísima.
Thirdly, they have a section of online courses that fits well with the Big Content concept. Each course is divided by topic and within them there are video classes with a well-defined study program.
What to learn
– Know your own competitive advantages and know how to apply them to appropriate content.
– Know the target user and generate appropriate content for them.
[Tweet “Knowing your target user and generating content that is right for them #ContentMarketing”]
– When appropriate, use the multimedia of the Internet to make it a dynamic and complete channel.
– Big Content can mean a significant effort in terms of production or conceptualization, but if the strategy warrants it, it can also provide a very important level of loyalty and mean a huge step in shaping the brand or product as a reference.
– Keep the content updated and generate added value. Create sections or elements that are relevant to a current situation. In this case, for example, Christmas recipes.
4. Unilever
Unilever has always been known for advertising actions related to corporate responsibility. Vivemejor.com is a site created by the company dedicated to establishing a direct relationship with the user and providing advice on how to live a healthier life in every aspect.
User centricity demands understanding segmentation. Rethink. Restructure. Develop buyer personas. No longer org-centric. #HighRoadU
— HighRoad Solution (@HighRoadsol) November 12, 2013
– Keeping an eye on trends in the world in general so you can exploit them and create original content that allows you to join the conversation. This video by Mamá Lucchetti is the most played on the channel:
3. The Gourmet
El Gourmet is a cooking channel broadcast throughout Latin America. , its website is an new zealand email list excellent model of content marketing success stories in Latin America, which complements and completes the main message.
Firstly, those responsible for elgourmet.com understood that TV chefs have become luminaries beyond their area of expertise, whose personality is almost as important as their ability to get the public to create a more personal relationship with them.
On the site we can see a dossier of each of the chefs who participate in the channel.
On the other hand, the recipe section of the site is very extensive and ideally aimed at the audience that the TV channel is targeting, who are somewhat more sybaritic and have a little more advanced knowledge than, for example, a viewer of Utilísima.
Thirdly, they have a section of online courses that fits well with the Big Content concept. Each course is divided by topic and within them there are video classes with a well-defined study program.
What to learn
– Know your own competitive advantages and know how to apply them to appropriate content.
– Know the target user and generate appropriate content for them.
[Tweet “Knowing your target user and generating content that is right for them #ContentMarketing”]
– When appropriate, use the multimedia of the Internet to make it a dynamic and complete channel.
– Big Content can mean a significant effort in terms of production or conceptualization, but if the strategy warrants it, it can also provide a very important level of loyalty and mean a huge step in shaping the brand or product as a reference.
– Keep the content updated and generate added value. Create sections or elements that are relevant to a current situation. In this case, for example, Christmas recipes.
4. Unilever
Unilever has always been known for advertising actions related to corporate responsibility. Vivemejor.com is a site created by the company dedicated to establishing a direct relationship with the user and providing advice on how to live a healthier life in every aspect.