When you're recruiting for a less important position, you may be tempted to copy a competitor's job description and be unoriginal. Aside from the ethical issues, this is a huge SEO loss because search engines dislike plagiarism and downgrade those pages accordingly. You can take a look at how other HR firms write their job descriptions, but always aim for a unique description. To check if the job description you post is unique, you can use Copyscape or Grammarly .
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One of the most important signals for search engines to paytm database rank a page, whether at the top or at the bottom of the results, is the behavior patterns of those who visit the page. If search engines see that people close the page immediately, don't read it, and click the "Apply for this job" button much less than on other similar pages, it's a strong signal to a search engine that this page is less relevant and, consequently, they demote it in the rankings.
As reported in an Indeed survey , 52% of candidates asked about the influence of the job description said it was very or extremely influential. The general advice is to try to make the job description interesting enough to read, scroll through, and be willing to apply. Let's look at this in more detail:
Describe your work in simple language , not in the typical neutral corporate tone. Normal human language creates empathy, while corporate language instantly alienates, producing a higher bounce rate and possibly worsening your page ranking.
Provide relevant details about the job . Mention key responsibilities, required skills, and personal traits. The more detailed and accurate the job description, the more likely people are to stay reading it longer (lower bounce rate) and engage with it more (more user actions, such as clicking the "Apply" button).
Include salary details . People stop reading job postings when they don't see anything about the salary range. According to an Indeed survey, 25% of job seekers say salary and benefits are the most important part of a job posting. They also factor in unemployment benefits during the pandemic, which people now value more than a regular salary. Therefore, higher pay rates in the job description will provide a better chance of finding a candidate.