Every purchasing decision is unique
Posted: Mon Dec 23, 2024 8:55 am
System two is the logical mind, so it makes sense to stick to the facts. After all, there's no point in awakening system two if you can't prove that your product is the most rational purchasing decision.
If you’ve ever purchased a laptop or smartphone online, you’ll be familiar with the “just the facts” approach as a persuasion technique.
Here you can see how Tortuga , a travel backpack company, does it :
Tortoise
A straightforward, direct comparison between three top backpack products. Everything system two needs to make the right choice.
Remember that system two will want to look closely at the options, which will include your competitors. The easier and faster you make it to compare your products to each other and to competitive products, the better.
Experiment to find the balance between providing compelling facts and not overwhelming the limited capacity of system two.
It doesn't give you carte blanche to list every product specification you can think of or go overboard with competitive price comparisons, which could overwhelm customers.
My grandmother's system one made purchasing canada whatsapp group decisions that my grandfather's system two couldn't understand or rationalize.
Still, from time to time, he would come home with a beat-up car that he insisted he had to buy.
No one is a logical, conscious buyer all the time. No one makes all their purchasing decisions with just one system. The two systems work together depending on the context and the number of previous decisions made that day.
Learning about dual process theory and how it works is the first step to using it to your advantage. If you want to influence decisions, start by understanding how your visitors make decisions.
Frequently asked questions about decision making
Why is consumer decision making important?
Consumer decision making is important because it helps businesses understand the needs, wants and desires of their customers.
Understanding these factors can help companies develop better products and services, create more effective marketing campaigns, and gain competitive advantage. By understanding consumer decision-making, companies can better meet their customers' needs and maximize their profits.
What are the 3 types of customer decision making?
Rational decision making – This type involves making logical, well-thought-out decisions based on available facts, data, and other information.
Habitual decision making : This type involves using established routines and familiar patterns to make decisions.
Emotional decision making – This type involves making decisions based on feelings and intuitions, rather than facts and data.
What are the 5 stages of decision making?
Problem identification : recognize and define the problem or opportunity.
Information gathering : gathering data relevant to the problem or opportunity.
Generation of alternatives : generate a list of possible options to solve the problem.
Evaluation and analysis : evaluate the options and analyze the impacts and consequences of each.
Decision making : choosing the best option and implementing it.
What are the 5 stages of the consumer decision-making process?
Problem recognition : The consumer recognizes a need or want.
Information seeking : The consumer searches for information related to the need or desire.
Evaluating alternatives : The consumer evaluates different products and services to determine which is the best option.
Purchase decision : the consumer makes the decision to purchase a product or service.
Post-purchase evaluation : the consumer evaluates satisfaction with the product or service after purchase.
If you’ve ever purchased a laptop or smartphone online, you’ll be familiar with the “just the facts” approach as a persuasion technique.
Here you can see how Tortuga , a travel backpack company, does it :
Tortoise
A straightforward, direct comparison between three top backpack products. Everything system two needs to make the right choice.
Remember that system two will want to look closely at the options, which will include your competitors. The easier and faster you make it to compare your products to each other and to competitive products, the better.
Experiment to find the balance between providing compelling facts and not overwhelming the limited capacity of system two.
It doesn't give you carte blanche to list every product specification you can think of or go overboard with competitive price comparisons, which could overwhelm customers.
My grandmother's system one made purchasing canada whatsapp group decisions that my grandfather's system two couldn't understand or rationalize.
Still, from time to time, he would come home with a beat-up car that he insisted he had to buy.
No one is a logical, conscious buyer all the time. No one makes all their purchasing decisions with just one system. The two systems work together depending on the context and the number of previous decisions made that day.
Learning about dual process theory and how it works is the first step to using it to your advantage. If you want to influence decisions, start by understanding how your visitors make decisions.
Frequently asked questions about decision making
Why is consumer decision making important?
Consumer decision making is important because it helps businesses understand the needs, wants and desires of their customers.
Understanding these factors can help companies develop better products and services, create more effective marketing campaigns, and gain competitive advantage. By understanding consumer decision-making, companies can better meet their customers' needs and maximize their profits.
What are the 3 types of customer decision making?
Rational decision making – This type involves making logical, well-thought-out decisions based on available facts, data, and other information.
Habitual decision making : This type involves using established routines and familiar patterns to make decisions.
Emotional decision making – This type involves making decisions based on feelings and intuitions, rather than facts and data.
What are the 5 stages of decision making?
Problem identification : recognize and define the problem or opportunity.
Information gathering : gathering data relevant to the problem or opportunity.
Generation of alternatives : generate a list of possible options to solve the problem.
Evaluation and analysis : evaluate the options and analyze the impacts and consequences of each.
Decision making : choosing the best option and implementing it.
What are the 5 stages of the consumer decision-making process?
Problem recognition : The consumer recognizes a need or want.
Information seeking : The consumer searches for information related to the need or desire.
Evaluating alternatives : The consumer evaluates different products and services to determine which is the best option.
Purchase decision : the consumer makes the decision to purchase a product or service.
Post-purchase evaluation : the consumer evaluates satisfaction with the product or service after purchase.