What is Growth Marketing?
Posted: Mon Mar 17, 2025 8:04 am
Growth marketing isn't just about getting more traffic to your website. It's also not just about getting more sales. It's a tool that helps you grow your business sustainably , creating value for customers and making them happy.
You can find growth tactics in many places: SEO, email fantuan database marketing, social media, content, etc.
But when we talk about growth marketing as a whole, we're referring to the entire strategy of how to improve your product or service, focusing on customer acquisition and retention instead of focusing solely on sales (as traditional marketing does).
Why do SaaS companies do Growth Marketing?
This question is like the chicken and the egg. If you have a product that people are willing to pay for and enjoy using, the problem won't be growth, but marketing. What's the point of having millions of users if they don't pay?
So why do SaaS companies continue to invest in growth marketing? The answer is simple: because they want more. And we're not just talking about more customers, but also better customers (and yes, they are two different things).
You can find growth tactics in many places: SEO, email fantuan database marketing, social media, content, etc.
But when we talk about growth marketing as a whole, we're referring to the entire strategy of how to improve your product or service, focusing on customer acquisition and retention instead of focusing solely on sales (as traditional marketing does).
Why do SaaS companies do Growth Marketing?
This question is like the chicken and the egg. If you have a product that people are willing to pay for and enjoy using, the problem won't be growth, but marketing. What's the point of having millions of users if they don't pay?
So why do SaaS companies continue to invest in growth marketing? The answer is simple: because they want more. And we're not just talking about more customers, but also better customers (and yes, they are two different things).