As for the benefits, he considers four groups relevant, namely:
Posted: Mon Mar 17, 2025 7:24 am
In the digital environment, there are many channels through which you can develop actions to achieve your marketing objectives. Each channel generates different effects.
Social media, for example, is another communication channel within your digital marketing strategy, but there's no tool that provides you with hard data on their ROI, only approximations.
Some of the tools that aim to facilitate the calculation of ROI in social media are:
Social Annex
It's software that will help you acquire, convert, retain, and understand the percentage of customers who have completed the purchase cycle for your product and/or service, thereby increasing your conversion rate.
The platform offers a completely self-managed ios database service and customer loyalty programs across all channels.
Visibility and traffic. How much would it cost you to get the same number of visits if you had paid on a cost-per-click (CPC) basis?
Public relations. Uses the equivalent value of an offline advertising methodology.
Word-of-mouth.
Market research.
Adobe Social
This software offers a complete set of statistical, social, advertising, targeting, and web experience management solutions, in addition to a dashboard that provides the necessary visualization to control a marketing campaign.
Adobe Social has a system that experts define as reliable and sophisticated, which directly connects and links business results achieved with social media interactions.
This way, it's possible to know how many sales are being achieved through social media promotion and whether the campaigns are delivering the expected results.
Social media, for example, is another communication channel within your digital marketing strategy, but there's no tool that provides you with hard data on their ROI, only approximations.
Some of the tools that aim to facilitate the calculation of ROI in social media are:
Social Annex
It's software that will help you acquire, convert, retain, and understand the percentage of customers who have completed the purchase cycle for your product and/or service, thereby increasing your conversion rate.
The platform offers a completely self-managed ios database service and customer loyalty programs across all channels.
Visibility and traffic. How much would it cost you to get the same number of visits if you had paid on a cost-per-click (CPC) basis?
Public relations. Uses the equivalent value of an offline advertising methodology.
Word-of-mouth.
Market research.
Adobe Social
This software offers a complete set of statistical, social, advertising, targeting, and web experience management solutions, in addition to a dashboard that provides the necessary visualization to control a marketing campaign.
Adobe Social has a system that experts define as reliable and sophisticated, which directly connects and links business results achieved with social media interactions.
This way, it's possible to know how many sales are being achieved through social media promotion and whether the campaigns are delivering the expected results.