Top Companies with the Most Successful SaaS Marketing Strategies
Posted: Mon Mar 17, 2025 7:18 am
To understand the needs of a good SaaS marketing campaign, let's review some cases of world-class SaaS companies that have achieved success thanks to a successful marketing campaign.
WebEx
Cisco's Marketing SaaS offering consists of a series truemoney database of solutions for online meetings. As is well known, it was overtaken by Zoom during the pandemic, although both SaaS platforms have a very similar interface.
WebEx decided to make up for lost ground with a marketing strategy that reimagined its customer experience. To this end, it added features to its platform and presented them as the seed of new possibilities.
SaaS marketing is the tool that offers the best price/quality ratio for platform promotion.
These applications were presented as tools that would turn video conference attendees into content creators. WebEx provided them with whiteboards, a message center, and graphics creation, among other tools.
DocuSign
This platform, ideal for contracts and other types of agreements, decided to expand its customer base with an enhancement to its concept. This was to expand its core functionality (contract drafting) and extend it to include online signature and contract management, as well as identification options and an electronic notary office.
WebEx
Cisco's Marketing SaaS offering consists of a series truemoney database of solutions for online meetings. As is well known, it was overtaken by Zoom during the pandemic, although both SaaS platforms have a very similar interface.
WebEx decided to make up for lost ground with a marketing strategy that reimagined its customer experience. To this end, it added features to its platform and presented them as the seed of new possibilities.
SaaS marketing is the tool that offers the best price/quality ratio for platform promotion.
These applications were presented as tools that would turn video conference attendees into content creators. WebEx provided them with whiteboards, a message center, and graphics creation, among other tools.
DocuSign
This platform, ideal for contracts and other types of agreements, decided to expand its customer base with an enhancement to its concept. This was to expand its core functionality (contract drafting) and extend it to include online signature and contract management, as well as identification options and an electronic notary office.