How to switch from Universal Analytics to Google Analytics 4
Posted: Mon Mar 17, 2025 6:58 am
Migrating from one tool to another can be a bit of a challenge at first, as they have different interfaces and data metrics, but taking advantage of Google Analytics 4's features can make it all worthwhile.
Now, if you want to know how to switch from fusion database Universal Analytics to GA4, pay attention to the following explanation.
For users
Step 1: The first step is to plan your account structure. If you already have a website or app, you can skip this step.
Step 2: Create a property in GA4 and a data flow.
Step 3: Collect data from the website or app. This step may be required if the setup wizard was unable to reuse tags.
Step 4: Activate the Google Signal option for better reporting
Step 5: Migrate goals or set up conversions
Step 6: Add users
For Advertisers
Step 1: Link Google Ads
Step 2: Transfer the hearings
Step 3: Set up conversions using Google Ads
Step 4: Add audiences or ad groups for remarketing
How to choose a digital marketing agency
You'll find thousands of marketing agencies online , and you'll notice that some specialize in a key area, while others offer a full service.
You're probably wondering how to choose a marketing agency. This will depend on the needs your company wants to address and the goals you want to achieve.
First, you can look at the agency's experience in the digital field and whether they're up to date with the latest marketing trends.
Now, if you want to know how to switch from fusion database Universal Analytics to GA4, pay attention to the following explanation.
For users
Step 1: The first step is to plan your account structure. If you already have a website or app, you can skip this step.
Step 2: Create a property in GA4 and a data flow.
Step 3: Collect data from the website or app. This step may be required if the setup wizard was unable to reuse tags.
Step 4: Activate the Google Signal option for better reporting
Step 5: Migrate goals or set up conversions
Step 6: Add users
For Advertisers
Step 1: Link Google Ads
Step 2: Transfer the hearings
Step 3: Set up conversions using Google Ads
Step 4: Add audiences or ad groups for remarketing
How to choose a digital marketing agency
You'll find thousands of marketing agencies online , and you'll notice that some specialize in a key area, while others offer a full service.
You're probably wondering how to choose a marketing agency. This will depend on the needs your company wants to address and the goals you want to achieve.
First, you can look at the agency's experience in the digital field and whether they're up to date with the latest marketing trends.