— How do you see content marketing in 140 characters today? And in the future?
Posted: Mon Dec 23, 2024 8:33 am
Since changes in Latin America come a little later, what can we learn about online and offline reputation from the European or American experience? What can we avoid and what can we replicate?
As I have already pointed out, first of all we need to ask for forgiveness when we have made mistakes , whether we are a personal brand (such as VIPs, celebrities, etc.) or a commercial brand. We also need to have well-prepared social media and network professionals with sufficient technical and communication skills . In the end, it is always about communicating with other people, so these abilities and skills are essential.
—Do you think Twitter is used more for professional or personal purposes? Why do you think it has become so established?
For both of us . The theme of our book ' From Twitter to Heaven ' is precisely the strategic use of Twitter to achieve goals such as selling more, getting a job, self-promotion, etc. I estimate that 90% of Twitter accounts are strictly personal and it's a shame: we lose a golden opportunity, as I say, to achieve some of our most desired goals, such as: having a good reputation on social networks.
In a recent article in PuroMarketing I pointed out that content marketing is going to new zealand business email list give way to a new social marketing, more focused on socializing and practicing strategic networking than on positioning keywords as it has been until now. In fact, recent changes in the Google algorithm point in that direction. In the medium term, generating good content will be a waste of time if we do not consciously make it viral.
— “Providing value to the audience” is the motto of content marketing today. How do we know that we are on the right track: metrics and more metrics? Or does it take some intuition to perceive the opinion of our community? How long can “trial and error” last in content creation?
Content generation is not an exact science. I am constantly surprised by the content that my audience is most interested in: it is a process of constant discovery. Providing value is indeed the beacon that should always guide us and we must have some kind of reliable metric of the interest we are generating (recommended for knowing the Reputation in Social Networks ). However, from time to time we have to break the mold and generate content that also responds to our own intuition or inner light . In my opinion, the most serious mistake that many colleagues make is trying to compete in content generation when in reality they are excellent consultants who should be focusing on solving problems for their clients. In this sense, we have to be honest with ourselves: not all of us are excellent writers, designers or communicators. Here the saying 'shoemaker to your shoes' applies: the opposite is a boomerang that can very soon turn against us. Let us always focus on what we know how to do well, and the results will not be long in coming to gain reputation in social networks.
As I have already pointed out, first of all we need to ask for forgiveness when we have made mistakes , whether we are a personal brand (such as VIPs, celebrities, etc.) or a commercial brand. We also need to have well-prepared social media and network professionals with sufficient technical and communication skills . In the end, it is always about communicating with other people, so these abilities and skills are essential.
—Do you think Twitter is used more for professional or personal purposes? Why do you think it has become so established?
For both of us . The theme of our book ' From Twitter to Heaven ' is precisely the strategic use of Twitter to achieve goals such as selling more, getting a job, self-promotion, etc. I estimate that 90% of Twitter accounts are strictly personal and it's a shame: we lose a golden opportunity, as I say, to achieve some of our most desired goals, such as: having a good reputation on social networks.
In a recent article in PuroMarketing I pointed out that content marketing is going to new zealand business email list give way to a new social marketing, more focused on socializing and practicing strategic networking than on positioning keywords as it has been until now. In fact, recent changes in the Google algorithm point in that direction. In the medium term, generating good content will be a waste of time if we do not consciously make it viral.
— “Providing value to the audience” is the motto of content marketing today. How do we know that we are on the right track: metrics and more metrics? Or does it take some intuition to perceive the opinion of our community? How long can “trial and error” last in content creation?
Content generation is not an exact science. I am constantly surprised by the content that my audience is most interested in: it is a process of constant discovery. Providing value is indeed the beacon that should always guide us and we must have some kind of reliable metric of the interest we are generating (recommended for knowing the Reputation in Social Networks ). However, from time to time we have to break the mold and generate content that also responds to our own intuition or inner light . In my opinion, the most serious mistake that many colleagues make is trying to compete in content generation when in reality they are excellent consultants who should be focusing on solving problems for their clients. In this sense, we have to be honest with ourselves: not all of us are excellent writers, designers or communicators. Here the saying 'shoemaker to your shoes' applies: the opposite is a boomerang that can very soon turn against us. Let us always focus on what we know how to do well, and the results will not be long in coming to gain reputation in social networks.