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Continually learning and keeping up with the latest happenings in the sales world is essential for being the best sales manager possible. With so much sales management content out there though, it can be difficult to know where to begin.

A great place to start is checking out a few of the sales leadership resources in this post and seeing what appeals to you. Happy learning!One of the most important steps in collecting customer data is identifying the data you want to collect in the first place. Every business is different, so you want to identify the data points most relevant to your business and your sales goals.

Customer data can come in the form of four different types:

Demographic
Purchase behavior
Communication preferences
Engagement with digital channels
Keep reading for a deeper dive into these customer data types.

Demographic data
When trying to understand your customer base, collecting demographic data is crucial. Demographic data refers to personal information gathered from customers, clients, and leads.

This information includes data like: