Once your campaign is created, you can choose whether or not you want to continue remarketing for the campaign, or how you want to go about the process. There are two main options:
Remarketing: Use the DSA campaign strictly a s a search remarketing azerbaijan phone number library campaign and only show ads to users who have previously visited your site or taken another action on your site. While this will limit your overall reach, it will allow Google to find users who are familiar with your brand and are actively searching for similar products.
Acquisition: Use the DSA campaign as a regular campaign, but layer remarketing audiences within the campaign. This will allow you to acquire new customers while also allowing you to increase bids for users who have already visited the site.
To do this, you can follow the steps below:
From the 'Audience' tab in Google Ads, select + targeting.
Select the audience you want to create in the DSA campaign. Remarketing audiences can be found under the 'Browse' tab.
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Important: Choose the setting that determines whether your campaign will target all users or focus on remarketing. There are two options here too:
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Observation: If you choose this setting, you will be targeting everyone, but you can later make bid adjustments for each audience.