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What’s the difference between a CRM and marketing automation?
Having covered the definition and benefits of each type of tool, let’s return to our original question: What’s the difference between CRM and marketing automation platforms?

Basically, the two tools serve totally different functions. CRMs are for helping you learn about your customers, while marketing automation is for freeing you up from time-consuming, day-to-day marketing tasks.

Of course, there’s a bit of overlap between the two kuwait mobile number digits because many CRMs contain some sales automation features. However, the automation in a typical CRM doesn’t compare to what a full-fledged marketing automation tool can do.

CRMs can automate some aspects of email campaigns, and sometimes, they can also automatically categorize the data you import. Still, they can’t generally handle things like social media or paid ad campaigns. For that, you’ll need a marketing automation tool.

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CRM vs. marketing automation: Which do you need?
So, if you had to pick a CRM or marketing automation tool for your company, which should you pick? Which is the best tool for you to have?

The answer is: Both.

As we just established, the two tools do totally different things. There’s a tiny bit of overlap, but not enough that one tool can replace the other—far from it. Trying to pick one over the other is like deciding between a rake and a shovel. They aren’t interchangeable—they do entirely different things. Why not just get both?

With the combined power of CRM and automation, you can drive much bigger and better results for your business. You can use your CRM to learn how you can improve your campaigns, and then you can use your marketing automation tool to streamline those improvements.