SEM Dictionary and its 46 terms that you should know
Posted: Mon Dec 23, 2024 7:24 am
1- Adsense
It is one of the main tools for advertising on the Internet. It allows you to generate income for each click that a user makes on the ads that you include on your own website.
2- AdWords
It allows you to set up campaigns, creating paid ads to reach your target audience more precisely, and promote them on search engines and websites.
3- Static image ad
This is one of the most commonly used types germany address and phone number of ads in AdWords and includes a static image with information to promote your company, product or service.
4- Text ad
This is the standard AdWords ad and usually has a title with a link to your website with a description, one or two lines of text, of the product or service you are promoting.
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5- Banner
This is an advertising format on the Internet. It is a floating element for promoting products or services that you place on your website and that can be at the top, bottom or sides of your website. Normally, its objective is to attract traffic to the website of the advertiser who pays for its inclusion.
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6- Campaign
A set of one or more ad groups containing keywords and ads that share a language, budget, location, distribution on the Google Network, and other configuration options, depending on the objectives to be achieved.
7- Ended campaign A
campaign that ends when the end date of a campaign has passed and therefore the ads are no longer published.
8- Pending campaign A campaign
that starts when the start date of a campaign is after the current date and therefore the ads are still pending publication.
9- Click
A click is counted each time a user clicks on an ad link. It is considered a click even if the user does not access the website, so there may be differences between the number of clicks an ad receives and the number of views of the website.
10- Broad match
A way to configure keywords so that an ad appears when a user searches for that keyword or a variation of it. Includes spelling mistakes, synonyms, related searches, etc.
11- Modified match
Ads can appear in search results that contain the modified keyword, that is, with slight variations but not synonyms and in any order. Add + keyword.
12- Phrase match
Allows you to show your ad only when someone does a search that includes the exact phrase of your keyword or slight variations of that phrase. Add the “keyword” in quotation marks.
1 3- Exact match
Shows the ad only when a user's search includes the exact term or slight variations of that exact term.
14- Negative match
Keywords are used to prevent the ad from being shown for certain terms or phrases.
15- Conversion
Occurs when a user completes a certain action. For example, when a user fills out a form or makes an online purchase.
16- CPA
These are bids per acquisition, they are the cost that the advertiser is willing to pay for a conversion.
17- CPC
Cost per click is the bid used in online advertising campaigns. The agreed price is only paid when a user clicks on the SEM ad.
18- CPM
Cost per thousand impressions means that the advertiser pays based on the number of impressions, that is, how many times the ad is seen, whether or not someone clicks. Very important in SEM.
19- CTR
is the number of clicks your ad receives divided by the number of times the ad is shown, expressed as a percentage (clicks ÷ impressions = CTR).
It is one of the main tools for advertising on the Internet. It allows you to generate income for each click that a user makes on the ads that you include on your own website.
2- AdWords
It allows you to set up campaigns, creating paid ads to reach your target audience more precisely, and promote them on search engines and websites.
3- Static image ad
This is one of the most commonly used types germany address and phone number of ads in AdWords and includes a static image with information to promote your company, product or service.
4- Text ad
This is the standard AdWords ad and usually has a title with a link to your website with a description, one or two lines of text, of the product or service you are promoting.
B
5- Banner
This is an advertising format on the Internet. It is a floating element for promoting products or services that you place on your website and that can be at the top, bottom or sides of your website. Normally, its objective is to attract traffic to the website of the advertiser who pays for its inclusion.
C
6- Campaign
A set of one or more ad groups containing keywords and ads that share a language, budget, location, distribution on the Google Network, and other configuration options, depending on the objectives to be achieved.
7- Ended campaign A
campaign that ends when the end date of a campaign has passed and therefore the ads are no longer published.
8- Pending campaign A campaign
that starts when the start date of a campaign is after the current date and therefore the ads are still pending publication.
9- Click
A click is counted each time a user clicks on an ad link. It is considered a click even if the user does not access the website, so there may be differences between the number of clicks an ad receives and the number of views of the website.
10- Broad match
A way to configure keywords so that an ad appears when a user searches for that keyword or a variation of it. Includes spelling mistakes, synonyms, related searches, etc.
11- Modified match
Ads can appear in search results that contain the modified keyword, that is, with slight variations but not synonyms and in any order. Add + keyword.
12- Phrase match
Allows you to show your ad only when someone does a search that includes the exact phrase of your keyword or slight variations of that phrase. Add the “keyword” in quotation marks.
1 3- Exact match
Shows the ad only when a user's search includes the exact term or slight variations of that exact term.
14- Negative match
Keywords are used to prevent the ad from being shown for certain terms or phrases.
15- Conversion
Occurs when a user completes a certain action. For example, when a user fills out a form or makes an online purchase.
16- CPA
These are bids per acquisition, they are the cost that the advertiser is willing to pay for a conversion.
17- CPC
Cost per click is the bid used in online advertising campaigns. The agreed price is only paid when a user clicks on the SEM ad.
18- CPM
Cost per thousand impressions means that the advertiser pays based on the number of impressions, that is, how many times the ad is seen, whether or not someone clicks. Very important in SEM.
19- CTR
is the number of clicks your ad receives divided by the number of times the ad is shown, expressed as a percentage (clicks ÷ impressions = CTR).