This is also clearly about web design, although Google is admittedly still quite cautious and is focusing primarily on the technical aspects. For example, Core Web Vitals is currently checking, among other things, whether content moves again after loading. A good example of this is advertising that only loads after the page and then moves the entire layout unpleasantly. This is not nice for the visitor, which is why Google rates it negatively. Loading time and blocking elements that cause delays also play a major role in Web Vitals.
How does web design affect SEO and Google ranking? There are currently brazil cell phone number three sub-areas, but Google has already announced that it will expand the Web Vitals in the future. So there is much more to come. In short, Google is trying to get a feel for the user experience with Web Vitals. To describe it appropriately for this article, I could even say that Google is trying to convert the design of a website into measurable values. Objective metrics that reveal something about the quality and thus make it appear comparable. Since the Core Web Vitals are a bit more complex, Peer has written a corresponding article that shows the optimization and makes it clear what exactly is important.
How Google evaluates web design in terms of SEO Since the Panda update , many factors have played a role at Google , including web design and the associated values. There are also quality raters who are always called in if there are problems understanding the algorithm. RankBrain certainly plays a role here, because Google is trying to run more and more automated tests to check the quality of websites. These now also affect web design.