Which sites does he look at?
Posted: Mon Dec 23, 2024 7:16 am
So don't be afraid to get started. What are your experiences with it?Remarketing or retargeting: what exactly is the difference? December 21, 2020 David 3 Comments Remarketing or retargeting: what exactly is the difference?Have you ever heard of the terms remarketing and retargeting ? Both are effective advertising methods, but they are all too often lumped together. In truth, they do not mean the same method, but rather two different approaches that work completely differently. Contents Remarketing or retargeting?
This article aims to clarify exactly where the differences lie. Today bosnia country code I would like to teach you some basics of online marketing and that includes making sure you know what the methods are all about. This is also because the GDPR has brought about many changes in this area. But we will talk about this in more detail at the end. What exactly is remarketing? Remarketing is actually quite simple. A visitor is recognized via a code or tracking pixel on your own website (often referred to as an ad tag). This user is now being tracked to find out more about him.
Which sites does he look at? What is he looking for? What are his interests? Can it perhaps even be assigned to certain products or age groups? The more accurate this is, the better for remarketing. Either way, the respective user then ends up in a remarketing list. In Google Ads, this is called a target group list, which can be created via target group management. These lists are then used to control who sees what. For example, someone looking for office chairs could be presented with office chairs everywhere.
This article aims to clarify exactly where the differences lie. Today bosnia country code I would like to teach you some basics of online marketing and that includes making sure you know what the methods are all about. This is also because the GDPR has brought about many changes in this area. But we will talk about this in more detail at the end. What exactly is remarketing? Remarketing is actually quite simple. A visitor is recognized via a code or tracking pixel on your own website (often referred to as an ad tag). This user is now being tracked to find out more about him.
Which sites does he look at? What is he looking for? What are his interests? Can it perhaps even be assigned to certain products or age groups? The more accurate this is, the better for remarketing. Either way, the respective user then ends up in a remarketing list. In Google Ads, this is called a target group list, which can be created via target group management. These lists are then used to control who sees what. For example, someone looking for office chairs could be presented with office chairs everywhere.