How to Write an Effective Subject Line

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In other words, use your first email to try to start a conversation with your prospect, rather than trying to close the sale.

Subject lines have to do a lot of work in very little space. Whether or not your prospect opens your cold email masterpiece depends largely on the quality of your subject line .

The #1 cold email mistake is trying to be too clever, and nowhere is this more evident than in the subject line. Too many experts have told us that we need to create curiosity with our subject lines, but if you’re not careful, your subject line will look like any other subject line in the spam folder.

So if you sell standing desks...

Good : Save 20% on jiangsu cell phone number list your first standing desk
Bad : RE: You Won't Believe What Oprah Winfrey Just Did Live On TV
In today's world, clarity will make you stand out more than any clickbait headline and get you many more opens.

Also, keep in mind that your subject line will be cut off if it’s too long (especially on mobile devices). At Reply, we believe 3-7 words is optimal.

Conclusion
There you have it. Far from being dead, spam is a powerful tool.

Better yet, they don’t have to be spammy to be effective. In fact, sending personalized, relevant emails will get you the best results.

By taking the time to research your prospects and craft an email that's focused on them and their needs, you can use unsolicited email to achieve your goals, whether that's finding your first investor or landing your next client.